ETtoday星光雲 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “ETtoday星光雲” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “ETtoday星光雲” ads and analyzes advertising data to help “ETtoday星光雲” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “ETtoday星光雲”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “ETtoday星光雲”.

ETtoday星光雲 Facebook adspy

“ETtoday星光雲” introduction:台灣第一大娛樂星聞粉絲團!即時娛樂新聞、直播娛樂現場、明星動態影像、互動好玩的票選,娛樂24小時不打烊。 新聞網站:http://star.ettoday.net/ 相關訊息聯繫或爆料信箱:star@ettoday.net

“ETtoday星光雲” Facebook ads last run:2020-02-17 05:08:30

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers ETtoday星光雲 ETtoday星光雲 ETtoday星光雲
Ad title ETtoday星光雲 ETtoday星光雲 ETtoday星光雲
Ad text 你是風兒我是沙~纏纏綿綿繞天涯~ 小燕子的昔日夥伴們齊聚,是我的童年回憶殺啊!!(7奴) ⚡下載星光雲App,你就是追劇通: https://goo.gl/DxAfcG 愛奇藝台灣站 #還珠格格 現在認識 #劉柏辛 還不算太遲! 爺超愛她每一首創作~而且她的舞台表演都性感到一個不行( ♥д♥)(歐爺) 完整版請上芒果TV國際APP觀看→https://bit.ly/2HmqFnO 湖... 慎入!《謗法》詛咒就能殺人 「自己把自己扭死」超駭人... 先說喔!膽小的人斟酌觀看! 是說裡面被惡魔找上的人...身體扭曲的部分真的太噁爛了啦!!(歐爺) 【更多戲劇資訊都在星光雲APP:h...
CTA type LIKE_PAGE LIKE_PAGE LIKE_PAGE
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 2 days
Like 775 1666 2764

ETtoday星光雲 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “ETtoday星光雲” top 3 ads are Video,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleETtoday星光雲ETtoday星光雲ETtoday星光雲
Ad text 你是風兒我是沙~纏纏綿綿繞天涯~ 小燕子的昔日夥伴們齊聚,是我的童年回憶殺啊!!(7奴) ⚡下載星光雲App,你就是追劇通: https://goo.gl/DxAfcG 愛奇藝台灣站 #還珠格格 現在認識 #劉柏辛 還不算太遲! 爺超愛她每一首創作~而且她的舞台表演都性感到一個不行( ♥д♥)(歐爺) 完整版請上芒果TV國際APP觀看→https://bit.ly/2HmqFnO 湖... 慎入!《謗法》詛咒就能殺人 「自己把自己扭死」超駭人... 先說喔!膽小的人斟酌觀看! 是說裡面被惡魔找上的人...身體扭曲的部分真的太噁爛了啦!!(歐爺) 【更多戲劇資訊都在星光雲APP:h...
Ad type other other other
Ad word count99 120 134

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “ETtoday星光雲”, the text type used is other to obtain the best advertising results. “ETtoday星光雲” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “ETtoday星光雲” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LIKE_PAGE” help “ETtoday星光雲” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“ETtoday星光雲” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 2 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “ETtoday星光雲”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.