Award-winning Case Study For ETtoday新聞雲 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ETtoday新聞雲”, or large enterprises, they have established a Facebook page for advertising and promotion. “ETtoday新聞雲” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ETtoday新聞雲” through the method of adspy!

ETtoday新聞雲 Facebook ad Introduction by ad spy method

“ETtoday新聞雲” introduction:第一名的新聞網站,陪您看盡天下事-http://www.ettoday.net/ 投稿影片、照片歡迎私訊,或來信:service@ettoday.net

“ETtoday新聞雲” Facebook ads last run:2020-01-24 18:25:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ETtoday新聞雲” ads data to help “ETtoday新聞雲” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ETtoday新聞雲”. In this report, we analyze in detail the best ad cases of “ETtoday新聞雲”.

ETtoday新聞雲 Top3 Ads Case Study:

 1st2nd3rd
Advertisers ETtoday新聞雲 ETtoday新聞雲 ETtoday新聞雲
Ad title ETtoday新聞雲 把握不上妝的「肌膚黃金連假」 網推「淡斑亮白神器」大讚超有感 | ETtoday新聞雲 ETtoday新聞雲
Ad text 越南太太合理「使喚先生」做家事,老公配合度超高的!! 【亮白有感分享】 非常時期大家戴上口罩看起來都有個神祕的美感 口罩拿下來的那一刻美貌就見真章了 把握不上妝的「肌膚黃金連假」 網友狂推這個保養神器 不化妝也能亮成一道光!完美無瑕 淡斑亮白神器... 菲律賓視障男孩大賣場唱爆紅曲,驚人嗓音也釣出原唱:超越整個宇宙!
CTA type LIKE_PAGE N/A LIKE_PAGE
Ad format Video Image Video
Categories other other other
Duration 37 days 1 days 11 days
Like 7862 2415 4537

ETtoday新聞雲 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ETtoday新聞雲” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ETtoday新聞雲” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ETtoday新聞雲” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ETtoday新聞雲 把握不上妝的「肌膚黃金連假」 網推「淡斑亮白神器」大讚超有感 | ETtoday新聞雲 ETtoday新聞雲
Ad text  越南太太合理「使喚先生」做家事,老公配合度超高的!!  【亮白有感分享】 非常時期大家戴上口罩看起來都有個神祕的美感 口罩拿下來的那一刻美貌就見真章了 把握不上妝的「肌膚黃金連假」 網友狂推這個保養神器 不化妝也能亮成一道光!完美無瑕 淡斑亮白神器...  菲律賓視障男孩大賣場唱爆紅曲,驚人嗓音也釣出原唱:超越整個宇宙!
Ad type  other  other  other
Ad word count 26  142  32

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ETtoday新聞雲”, the text type used is other to obtain the best ad performance. “ETtoday新聞雲” can use this copy style more. On the other hand, “ETtoday新聞雲” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ETtoday新聞雲” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ETtoday新聞雲” are:LIKE_PAGE,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “ETtoday新聞雲” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ETtoday新聞雲” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ETtoday新聞雲” top 3 ads schedules are: 37 days,1 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ETtoday新聞雲”‘s top 1 ad duration is 37 days. Every advertisement has a life cycle.
“ETtoday新聞雲” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ETtoday新聞雲” ad case study report

If you want to check the best ad case study of other advertisers related to “ETtoday新聞雲”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ETtoday新聞雲”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.