Award-winning Case Study For Etihad Airways By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Etihad Airways”, or large enterprises, they have established a Facebook page for advertising and promotion. “Etihad Airways” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Etihad Airways” through the method of adspy!

Etihad Airways Facebook ad Introduction by ad spy method

“Etihad Airways” introduction:Etihad Airways is proud to be the national airline of the UAE. Join us as we embark on new adventures around the world, and tell us how you choose to fly.

“Etihad Airways” Facebook ads last run:2020-02-17 05:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Etihad Airways” ads data to help “Etihad Airways” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Etihad Airways”. In this report, we analyze in detail the best ad cases of “Etihad Airways”.

Etihad Airways Top3 Ads Case Study:

Advertisers Etihad Airways Etihad Airways Etihad Airways
Ad title Go your own way A trip for you – and your taste buds. Urban escape or green retreat?
Ad text A world of adventure awaits. From everyday rewards, unique holidays, to flying there in style, go... There’s no avoiding the eccentric charm of Britain– or it’s buzzing food scene, where the quintes... From the iconic sights of London to quaint countryside villages, Britain is as much an urban jung...
Ad format Video Image Image
Categories other other other
Duration 12 days 2 days 4 days
Like 4417 90 27

Etihad Airways Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Etihad Airways” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Etihad Airways” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Etihad Airways” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Go your own way A trip for you – and your taste buds. Urban escape or green retreat?
Ad text  A world of adventure awaits. From everyday rewards, unique holidays, to flying there in style, go...  There’s no avoiding the eccentric charm of Britain– or it’s buzzing food scene, where the quintes...  From the iconic sights of London to quaint countryside villages, Britain is as much an urban jung...
Ad type  other  other  other
Ad word count 123  220  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Etihad Airways”, the text type used is other to obtain the best ad performance. “Etihad Airways” can use this copy style more. On the other hand, “Etihad Airways” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Etihad Airways” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Etihad Airways” are:LEARN_MORE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Etihad Airways” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Etihad Airways” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Etihad Airways” top 3 ads schedules are: 12 days,2 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Etihad Airways”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Etihad Airways” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Etihad Airways” ad case study report

If you want to check the best ad case study of other advertisers related to “Etihad Airways”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Etihad Airways”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.