Award-winning Case Study For Estel Professional By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Estel Professional”, or large enterprises, they have established a Facebook page for advertising and promotion. “Estel Professional” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Estel Professional” through the method of adspy!

Estel Professional Facebook ad Introduction by ad spy method

“Estel Professional” introduction:Официальная страница ESTEL Professional в Facebook

“Estel Professional” Facebook ads last run:2020-02-17 05:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Estel Professional” ads data to help “Estel Professional” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Estel Professional”. In this report, we analyze in detail the best ad cases of “Estel Professional”.

Estel Professional Top3 Ads Case Study:

Advertisers Estel Professional Estel Professional Estel Professional
Ad title Конкурс ESTEL. Дети! Конкурс ESTEL. Дети! Твой уникальный цвет
Ad text Конкурс детских талантов от Estel. Пусть все в мире узнают, каким талантом ты обладаешь! Международный конкурс стилистов. Успей подать заявку! Тысячи разнообразных оттенков и превосходное качество волос. Смотри продукты в каталоге Estel.
Ad format Carousel Carousel Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 1 days 3 days
Like 0 0 239

Estel Professional Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Estel Professional” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Estel Professional” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Estel Professional” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Конкурс ESTEL. Дети! Конкурс ESTEL. Дети! Твой уникальный цвет
Ad text  Конкурс детских талантов от Estel. Пусть все в мире узнают, каким талантом ты обладаешь!  Международный конкурс стилистов. Успей подать заявку!  Тысячи разнообразных оттенков и превосходное качество волос. Смотри продукты в каталоге Estel.
Ad type  other  other  other
Ad word count 88  53  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Estel Professional”, the text type used is other to obtain the best ad performance. “Estel Professional” can use this copy style more. On the other hand, “Estel Professional” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Estel Professional” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Estel Professional” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Estel Professional” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Estel Professional” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Estel Professional” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Estel Professional”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Estel Professional” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Estel Professional” ad case study report

If you want to check the best ad case study of other advertisers related to “Estel Professional”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Estel Professional”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.