Award-winning Case Study For Estée Lauder Russia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Estée Lauder Russia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Estée Lauder Russia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Estée Lauder Russia” through the method of adspy!

Estée Lauder Russia Facebook ad Introduction by ad spy method

“Estée Lauder Russia” introduction:“Красивой может быть каждая”. Эсте Лаудер

“Estée Lauder Russia” Facebook ads last run:2020-02-17 06:52:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Estée Lauder Russia” ads data to help “Estée Lauder Russia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Estée Lauder Russia”. In this report, we analyze in detail the best ad cases of “Estée Lauder Russia”.

Estée Lauder Russia Top3 Ads Case Study:

 1st2nd3rd
Advertisers Estée Lauder Russia Estée Lauder Russia Estée Lauder Russia
Ad title Консилер + праймер Double Wear | Estee Lauder в России. Официальный сайт Консилер + праймер Double Wear | Estee Lauder в России. Официальный сайт Консилер + праймер Double Wear | Estee Lauder в России. Официальный сайт
Ad text Встречайте премьеру от Estée Lauder! Мультифункциональное средство 2-в-1: увлажняющий праймер + к... Встречайте премьеру от Estée Lauder! Многофункциональный консилер + праймер Double Wear. Подготав... Встречайте премьеру от Estée Lauder! Мультифункциональное средство 2-в-1: увлажняющий праймер + к...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 1 days 1 days
Like 0 0 0

Estée Lauder Russia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Estée Lauder Russia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Estée Lauder Russia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Estée Lauder Russia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Консилер + праймер Double Wear | Estee Lauder в России. Официальный сайт Консилер + праймер Double Wear | Estee Lauder в России. Официальный сайт Консилер + праймер Double Wear | Estee Lauder в России. Официальный сайт
Ad text  Встречайте премьеру от Estée Lauder! Мультифункциональное средство 2-в-1: увлажняющий праймер + к...  Встречайте премьеру от Estée Lauder! Многофункциональный консилер + праймер Double Wear. Подготав...  Встречайте премьеру от Estée Lauder! Мультифункциональное средство 2-в-1: увлажняющий праймер + к...
Ad type  other  other  other
Ad word count 162  153  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Estée Lauder Russia”, the text type used is other to obtain the best ad performance. “Estée Lauder Russia” can use this copy style more. On the other hand, “Estée Lauder Russia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Estée Lauder Russia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Estée Lauder Russia” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Estée Lauder Russia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Estée Lauder Russia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Estée Lauder Russia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Estée Lauder Russia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Estée Lauder Russia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Estée Lauder Russia” ad case study report

If you want to check the best ad case study of other advertisers related to “Estée Lauder Russia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Estée Lauder Russia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.