Award-winning Case Study For Esso Singapore By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Esso Singapore”, or large enterprises, they have established a Facebook page for advertising and promotion. “Esso Singapore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Esso Singapore” through the method of adspy!

Esso Singapore Facebook ad Introduction by ad spy method

“Esso Singapore” introduction:At Esso Singapore, we think the journeys matter just as much as the destinations. That’s why we go the extra mile to make your journeys more memorable.

“Esso Singapore” Facebook ads last run:2020-02-17 06:24:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Esso Singapore” ads data to help “Esso Singapore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Esso Singapore”. In this report, we analyze in detail the best ad cases of “Esso Singapore”.

Esso Singapore Top3 Ads Case Study:

Advertisers Esso Singapore Esso Singapore Esso Singapore
Ad title Esso Singapore Esso Singapore Esso Singapore
Ad text What type of new car owner are you? One thing’s for sure—every new car owner is a happy owner. Can you spot the receipt with the Smiles points? You don’t need to keep your receipts to find out... At Esso, we understand that when your car performs at its best, you do too. Our Synergy™ Supreme⁺...
CTA type N/A N/A N/A
Ad format Carousel Image Carousel
Categories other other other
Duration 6 days 1 days 1 days
Like 95 495 13

Esso Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Esso Singapore” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Esso Singapore” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Esso Singapore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Esso Singapore Esso Singapore Esso Singapore
Ad text  What type of new car owner are you? One thing’s for sure—every new car owner is a happy owner.  Can you spot the receipt with the Smiles points? You don’t need to keep your receipts to find out...  At Esso, we understand that when your car performs at its best, you do too. Our Synergy™ Supreme⁺...
Ad type  other  other  other
Ad word count 94  323  447

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Esso Singapore”, the text type used is other to obtain the best ad performance. “Esso Singapore” can use this copy style more. On the other hand, “Esso Singapore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Esso Singapore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Esso Singapore” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Esso Singapore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Esso Singapore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Esso Singapore” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Esso Singapore”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Esso Singapore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Esso Singapore” ad case study report

If you want to check the best ad case study of other advertisers related to “Esso Singapore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Esso Singapore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.