Esso Hong Kong Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Esso Hong Kong” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Esso Hong Kong” ads and analyzes advertising data to help “Esso Hong Kong” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Esso Hong Kong”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Esso Hong Kong”.

Esso Hong Kong Facebook adspy

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“Esso Hong Kong” Facebook ads last run:2020-02-17 05:12:30

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Esso Hong Kong Esso Hong Kong Esso Hong Kong
Ad title Esso Hong Kong Esso Hong Kong 【送禮心意滿Cup Level Up】
Ad text 【#Esso送禮勤 激賞雙倍Club積分】 講到送禮,Esso最勤力!新嘅Smiles積分優惠又嚟喇想用Esso Smiles 積分換多啲The Club嘅精彩禮遇?由即日起至2020年4月... 【Esso App 獎賞更豐富‼】把握機會換領你喜愛嘅獎賞 各位觀眾,俾啲掌聲Zalora同iTunes!Esso知你平時儲埋咁多Smiles積分,都係為咗換多啲獎賞返屋企,除咗加入新夥伴Ap... 【送禮心意滿Cup Level Up】 喂喂喂,咁心急去緊邊度?個個都趕住去Esso啊!由即日起到2020年2月13日,用Esso Smiles積分除咗可以換米油,仲可以換埋限量版一套四個嘅幻...
CTA type N/A N/A N/A
Ad format Image Image Video
Categories other other other
Duration 4 days 1 days 4 days
Like 73 25 52

Esso Hong Kong facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Esso Hong Kong” top 3 ads are Image,Image, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleEsso Hong KongEsso Hong Kong【送禮心意滿Cup Level Up】
Ad text 【#Esso送禮勤 激賞雙倍Club積分】 講到送禮,Esso最勤力!新嘅Smiles積分優惠又嚟喇想用Esso Smiles 積分換多啲The Club嘅精彩禮遇?由即日起至2020年4月... 【Esso App 獎賞更豐富‼】把握機會換領你喜愛嘅獎賞 各位觀眾,俾啲掌聲Zalora同iTunes!Esso知你平時儲埋咁多Smiles積分,都係為咗換多啲獎賞返屋企,除咗加入新夥伴Ap... 【送禮心意滿Cup Level Up】 喂喂喂,咁心急去緊邊度?個個都趕住去Esso啊!由即日起到2020年2月13日,用Esso Smiles積分除咗可以換米油,仲可以換埋限量版一套四個嘅幻...
Ad type other other other
Ad word count426 268 375

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Esso Hong Kong”, the text type used is other to obtain the best advertising results. “Esso Hong Kong” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Esso Hong Kong” are:N/A,N/A,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Esso Hong Kong” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Esso Hong Kong” When Facebook ads are placed on Facebook, the ad schedules are 4 days,1 days, and 4 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Esso Hong Kong”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.