Award-winning Case Study For Esso Hong Kong By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Esso Hong Kong", or large enterprises, they have established a Facebook page for advertising and promotion. "Esso Hong Kong" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Esso Hong Kong" through the method of adspy!You can check for more information on our website facebook ads spy.

Esso Hong Kong Facebook ad Introduction by ad spy method

"Esso Hong Kong" introduction:Esso相信,你的入油體驗與駕駛過程同樣重要。因此,我們致力研製優質可靠的燃油,令你每一程更開懷盡興。

"Esso Hong Kong" Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on tiktok ad spy.

BigSpy tracks and analyzes "Esso Hong Kong" ads data to help "Esso Hong Kong" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "shopify spy" "turbo ad finder not working".

Now BigSpy generates an ad report for "Esso Hong Kong". In this report, we analyze in detail the best ad cases of "Esso Hong Kong".

Esso Hong Kong Top3 Ads Case Study:

Advertisers Esso Hong Kong Esso Hong Kong Esso Hong Kong
Ad title Esso Hong Kong Esso Hong Kong 【送禮心意滿Cup Level Up】
Ad text 【#Esso送禮勤 激賞雙倍Club積分】 講到送禮,Esso最勤力!新嘅Smiles積分優惠又嚟喇想用Esso Smiles 積分換多啲The Club嘅精彩禮遇?由即日起至2020年4月... 【Esso App 獎賞更豐富‼】把握機會換領你喜愛嘅獎賞 各位觀眾,俾啲掌聲Zalora同iTunes!Esso知你平時儲埋咁多Smiles積分,都係為咗換多啲獎賞返屋企,除咗加入新夥伴Ap... 【送禮心意滿Cup Level Up】 喂喂喂,咁心急去緊邊度?個個都趕住去Esso啊!由即日起到2020年2月13日,用Esso Smiles積分除咗可以換米油,仲可以換埋限量版一套四個嘅幻...
CTA type N/A N/A N/A
Ad format Image Image Video
Categories other other other
Duration 4 days 1 days 4 days
Like 73 25 52

Esso Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Esso Hong Kong" top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Esso Hong Kong" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "Esso Hong Kong" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Esso Hong Kong Esso Hong Kong 【送禮心意滿Cup Level Up】
Ad text  【#Esso送禮勤 激賞雙倍Club積分】 講到送禮,Esso最勤力!新嘅Smiles積分優惠又嚟喇想用Esso Smiles 積分換多啲The Club嘅精彩禮遇?由即日起至2020年4月...  【Esso App 獎賞更豐富‼】把握機會換領你喜愛嘅獎賞 各位觀眾,俾啲掌聲Zalora同iTunes!Esso知你平時儲埋咁多Smiles積分,都係為咗換多啲獎賞返屋企,除咗加入新夥伴Ap...  【送禮心意滿Cup Level Up】 喂喂喂,咁心急去緊邊度?個個都趕住去Esso啊!由即日起到2020年2月13日,用Esso Smiles積分除咗可以換米油,仲可以換埋限量版一套四個嘅幻...
Ad type  other  other  other
Ad word count 426  268  375

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Esso Hong Kong", the text type used is other to obtain the best ad performance. "Esso Hong Kong" can use this copy style more. On the other hand, "Esso Hong Kong" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Esso Hong Kong" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check dropshipping on ebay.

3. Type of CTA case study:

The types of CTA used by "Esso Hong Kong" are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help "Esso Hong Kong" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Esso Hong Kong" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check Amazon BSR.

4. Ad schedule case study:

When doing Facebook ad marketing, "Esso Hong Kong" top 3 ads schedules are: 4 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Esso Hong Kong"'s top 1 ad duration is 4 days. Every advertisement has a life cycle.
"Esso Hong Kong" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “findniche review“ ”winning products“.

Related "Esso Hong Kong" ad case study report

If you want to check the best ad case study of other advertisers related to "Esso Hong Kong", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Esso Hong Kong". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.