Award-winning Case Study For Escola Surf Morro Boy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Escola Surf Morro Boy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Escola Surf Morro Boy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Escola Surf Morro Boy” through the method of adspy!

Escola Surf Morro Boy Facebook ad Introduction by ad spy method

“Escola Surf Morro Boy” introduction:A Escola de Surf Morro Boy há mais de 10 anos proporciona à seus alunos uma experiência incrível em um paraíso indescritível com a prática do surfe em Itamambuca.

“Escola Surf Morro Boy” Facebook ads last run:2020-02-22 18:56:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Escola Surf Morro Boy” ads data to help “Escola Surf Morro Boy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Escola Surf Morro Boy”. In this report, we analyze in detail the best ad cases of “Escola Surf Morro Boy”.

Escola Surf Morro Boy Top3 Ads Case Study:

Advertisers Escola Surf Morro Boy Escola Surf Morro Boy Escola Surf Morro Boy
Ad title Escola de Surf Morro Boy (@escoladesurfmorroboy) • Instagram photos and videos Timeline Photos Escola Surf Morro Boy
Ad text Concorra a uma Aula de Surf! É fácil! Curta a foto oficial do sorteio Siga nosso Insta@escolades... Theosinho evoluindo ja com prancha pequena  A Escola de Surf Morro Boy há mais de 10 anos proporciona à seus alunos uma experiência incrível ...
Ad format Image Image Image
Categories Community Community Community
Duration 1 days 1 days 4 days
Like 0 786 0

Escola Surf Morro Boy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Escola Surf Morro Boy” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Escola Surf Morro Boy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Escola Surf Morro Boy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Escola de Surf Morro Boy (@escoladesurfmorroboy) • Instagram photos and videos Timeline Photos Escola Surf Morro Boy
Ad text  Concorra a uma Aula de Surf! É fácil! Curta a foto oficial do sorteio Siga nosso Insta@escolades...  Theosinho evoluindo ja com prancha pequena  A Escola de Surf Morro Boy há mais de 10 anos proporciona à seus alunos uma experiência incrível ...
Ad type  other  other  other
Ad word count 236  43  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Escola Surf Morro Boy”, the text type used is other to obtain the best ad performance. “Escola Surf Morro Boy” can use this copy style more. On the other hand, “Escola Surf Morro Boy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Escola Surf Morro Boy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Escola Surf Morro Boy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Escola Surf Morro Boy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Escola Surf Morro Boy” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Escola Surf Morro Boy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Escola Surf Morro Boy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Escola Surf Morro Boy” ad case study report

If you want to check the best ad case study of other advertisers related to “Escola Surf Morro Boy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Escola Surf Morro Boy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.