Award-winning Case Study For Escape Arena By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Escape Arena”, or large enterprises, they have established a Facebook page for advertising and promotion. “Escape Arena” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Escape Arena” through the method of adspy!

Escape Arena Facebook ad Introduction by ad spy method

“Escape Arena” introduction:Escape Arena est un Live Escape Game sur Grenoble ! Votre mission ? Sortir de nos salles en moins de 60 minutes !

“Escape Arena” Facebook ads last run:2020-02-17 09:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Escape Arena” ads data to help “Escape Arena” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Escape Arena”. In this report, we analyze in detail the best ad cases of “Escape Arena”.

Escape Arena Top3 Ads Case Study:

Advertisers Escape Arena Escape Arena Escape Arena
Ad title Claustrophobia, la mort n'est qu'un jeu.. Escape Arena BIENVENUE A QUANTICO - TRAILER
Ad text Claustrophobia - Escape Game ☠ Vivez l'expérience unique et angoissante de Claustrophobia ! 👿 1... AVRA KADAVRA et la relique maudite - Escape Game Le ministère de la magie a une mission pour vo... BIENVENUE A QUANTICO - ESCAPE GAME 2.0 Vivez l'expérience de l'escape game dans une nouvelle av...
Ad format Video Image Video
Categories Escape Game Room Escape Game Room Escape Game Room
Duration 181 days 28 days 11 days
Like 4 58 6

Escape Arena Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Escape Arena” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Escape Arena” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Escape Arena” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Claustrophobia, la mort n'est qu'un jeu.. Escape Arena BIENVENUE A QUANTICO - TRAILER
Ad text  Claustrophobia - Escape Game ☠ Vivez l'expérience unique et angoissante de Claustrophobia ! 👿 1...  AVRA KADAVRA et la relique maudite - Escape Game Le ministère de la magie a une mission pour vo...  BIENVENUE A QUANTICO - ESCAPE GAME 2.0 Vivez l'expérience de l'escape game dans une nouvelle av...
Ad type  other  other  other
Ad word count 168  549  371

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Escape Arena”, the text type used is other to obtain the best ad performance. “Escape Arena” can use this copy style more. On the other hand, “Escape Arena” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Escape Arena” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Escape Arena” are:NO_BUTTON,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “Escape Arena” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Escape Arena” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Escape Arena” top 3 ads schedules are: 181 days,28 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Escape Arena”‘s top 1 ad duration is 181 days. Every advertisement has a life cycle.
“Escape Arena” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Escape Arena” ad case study report

If you want to check the best ad case study of other advertisers related to “Escape Arena”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Escape Arena”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.