Award-winning Case Study For ERGO Direkt Versicherungen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ERGO Direkt Versicherungen”, or large enterprises, they have established a Facebook page for advertising and promotion. “ERGO Direkt Versicherungen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ERGO Direkt Versicherungen” through the method of adspy!

ERGO Direkt Versicherungen Facebook ad Introduction by ad spy method

“ERGO Direkt Versicherungen” introduction:Willkommen auf der ERGO Direkt Facebook-Seite. Chatte gerne mit unseren Experten:

“ERGO Direkt Versicherungen” Facebook ads last run:2020-01-24 18:36:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ERGO Direkt Versicherungen” ads data to help “ERGO Direkt Versicherungen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ERGO Direkt Versicherungen”. In this report, we analyze in detail the best ad cases of “ERGO Direkt Versicherungen”.

ERGO Direkt Versicherungen Top3 Ads Case Study:

Advertisers ERGO Direkt Versicherungen ERGO Direkt Versicherungen ERGO Direkt Versicherungen
Ad title Jägeralltag – Der Wildunfall | ERGO Blog Starte sicher in die Zukunft Für alle die 1990-2002 geboren sind
Ad text Wildunfall und jetzt? Hier sind alle wichtigen Regeln die ihr beachten müsst! Und was bedeutet ... "Kreditabsicherung? Kein Problem! Mit der Risikolebensversicherung der ERGO" "Kreditabsicherung? Kein Problem! Mit der Risikolebensversicherung der ERGO"
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 101 5 31

ERGO Direkt Versicherungen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ERGO Direkt Versicherungen” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ERGO Direkt Versicherungen” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ERGO Direkt Versicherungen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Jägeralltag – Der Wildunfall | ERGO Blog Starte sicher in die Zukunft Für alle die 1990-2002 geboren sind
Ad text  Wildunfall und jetzt? Hier sind alle wichtigen Regeln die ihr beachten müsst! Und was bedeutet ...  "Kreditabsicherung? Kein Problem! Mit der Risikolebensversicherung der ERGO"  "Kreditabsicherung? Kein Problem! Mit der Risikolebensversicherung der ERGO"
Ad type  other  other  other
Ad word count 138  77  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ERGO Direkt Versicherungen”, the text type used is other to obtain the best ad performance. “ERGO Direkt Versicherungen” can use this copy style more. On the other hand, “ERGO Direkt Versicherungen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ERGO Direkt Versicherungen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ERGO Direkt Versicherungen” are:N/A,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “ERGO Direkt Versicherungen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ERGO Direkt Versicherungen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ERGO Direkt Versicherungen” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ERGO Direkt Versicherungen”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ERGO Direkt Versicherungen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ERGO Direkt Versicherungen” ad case study report

If you want to check the best ad case study of other advertisers related to “ERGO Direkt Versicherungen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ERGO Direkt Versicherungen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.