Award-winning Case Study For Equilibre et Performance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Equilibre et Performance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Equilibre et Performance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Equilibre et Performance” through the method of adspy!

Equilibre et Performance Facebook ad Introduction by ad spy method

“Equilibre et Performance” introduction:Des Stages Stretching & Randonnées (raquette en hiver) sur le haut-Jura . La Zen-attitude est notre philosophie.

“Equilibre et Performance” Facebook ads last run:2020-02-21 10:38:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Equilibre et Performance” ads data to help “Equilibre et Performance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Equilibre et Performance”. In this report, we analyze in detail the best ad cases of “Equilibre et Performance”.

Equilibre et Performance Top3 Ads Case Study:

Advertisers Equilibre et Performance Equilibre et Performance Equilibre et Performance
Ad title Stretching et randonnée Stretching & Raquette Jura Stretching et randonnée
Ad text Le décor, l’écrin, le cadeau c’est le Jura. Montagne verte et fleurie, douce et punchy. La montag... Quand les flocons prennent le ciel… Quand tout se met en blanc… La montagne du Jura vibre de plai... Le souffle de l'été passe par le Jura... montagne de charme en combes, en crêtes, en fleurs et ép...
Ad format Image Image Image
Categories Health & Wellness Website Health & Wellness Website Health & Wellness Website
Duration 2 days 8 days 84 days
Like 96 25 106

Equilibre et Performance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Equilibre et Performance” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Equilibre et Performance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Equilibre et Performance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Stretching et randonnée Stretching & Raquette Jura Stretching et randonnée
Ad text  Le décor, l’écrin, le cadeau c’est le Jura. Montagne verte et fleurie, douce et punchy. La montag...  Quand les flocons prennent le ciel… Quand tout se met en blanc… La montagne du Jura vibre de plai...  Le souffle de l'été passe par le Jura... montagne de charme en combes, en crêtes, en fleurs et ép...
Ad type  other  other  other
Ad word count 1221  906  761

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Equilibre et Performance”, the text type used is other to obtain the best ad performance. “Equilibre et Performance” can use this copy style more. On the other hand, “Equilibre et Performance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Equilibre et Performance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Equilibre et Performance” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Equilibre et Performance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Equilibre et Performance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Equilibre et Performance” top 3 ads schedules are: 2 days,8 days, and 84 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Equilibre et Performance”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Equilibre et Performance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Equilibre et Performance” ad case study report

If you want to check the best ad case study of other advertisers related to “Equilibre et Performance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Equilibre et Performance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.