Award-winning Case Study For Epilepsy Scotland By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Epilepsy Scotland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Epilepsy Scotland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Epilepsy Scotland” through the method of adspy!

Epilepsy Scotland Facebook ad Introduction by ad spy method

“Epilepsy Scotland” introduction:Our helpline staff are usually available Mon to Fri 10am -4.30pm (excluding local/national holidays). Helpline 0808 800 2200, Text:07786 209501. Please note this page may not be monitored outside office hours.

“Epilepsy Scotland” Facebook ads last run:2020-02-20 21:12:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Epilepsy Scotland” ads data to help “Epilepsy Scotland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Epilepsy Scotland”. In this report, we analyze in detail the best ad cases of “Epilepsy Scotland”.

Epilepsy Scotland Top3 Ads Case Study:

 1st2nd3rd
Advertisers Epilepsy Scotland Epilepsy Scotland Epilepsy Scotland
Ad title Epilepsy Scotland Ladies Lunch N/A N/A
Ad text We're delighted to be returning to the Hilton Grosvenor Glasgow for our annual Ladies Lunch. Joi... N/A N/A
CTA type BUY_TICKETS N/A N/A
Ad format Image N/A N/A
Categories Nonprofit Organization other other
Duration 38 days N/A N/A
Like 41 N/A N/A

Epilepsy Scotland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Epilepsy Scotland” top 3 ads are: Image,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Epilepsy Scotland” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Epilepsy Scotland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Epilepsy Scotland Ladies Lunch N/A N/A
Ad text  We're delighted to be returning to the Hilton Grosvenor Glasgow for our annual Ladies Lunch. Joi...  N/A  N/A
Ad type  other  other  other
Ad word count 496  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Epilepsy Scotland”, the text type used is other to obtain the best ad performance. “Epilepsy Scotland” can use this copy style more. On the other hand, “Epilepsy Scotland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Epilepsy Scotland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Epilepsy Scotland” are:BUY_TICKETS,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Epilepsy Scotland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Epilepsy Scotland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Epilepsy Scotland” top 3 ads schedules are: 38 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Epilepsy Scotland”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“Epilepsy Scotland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Epilepsy Scotland” ad case study report

If you want to check the best ad case study of other advertisers related to “Epilepsy Scotland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Epilepsy Scotland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.