Award-winning Case Study For Epic - Books for Kids By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Epic - Books for Kids”, or large enterprises, they have established a Facebook page for advertising and promotion. “Epic - Books for Kids” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Epic - Books for Kids” through the method of adspy!

Epic - Books for Kids Facebook ad Introduction by ad spy method

“Epic - Books for Kids” introduction:Epic! provides kids unlimited access to 35,000 high-quality books & videos to nurture the love of reading & learning in a fun & kid-friendly environment.

“Epic - Books for Kids” Facebook ads last run:2020-01-24 18:25:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Epic - Books for Kids” ads data to help “Epic - Books for Kids” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Epic - Books for Kids”. In this report, we analyze in detail the best ad cases of “Epic - Books for Kids”.

Epic - Books for Kids Top3 Ads Case Study:

Advertisers Epic - Books for Kids Epic - Books for Kids Epic - Books for Kids
Ad title Free for Teachers! Epic for Kids Epic for Kids
Ad text Instant, unlimited access to 35,000 high-quality digital books for Kids 12 and under. "This app is perfect for all 3 of my kids. I love that I can track the books they read and the ti... Unlimited access to the best children's books of all time. Start your free 30 day trial today!
Ad format Image Carousel Carousel
Categories other other other
Duration 46 days 40 days 35 days
Like 90 158 122

Epic - Books for Kids Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Epic - Books for Kids” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Epic - Books for Kids” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Epic - Books for Kids” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free for Teachers! Epic for Kids Epic for Kids
Ad text  Instant, unlimited access to 35,000 high-quality digital books for Kids 12 and under.  "This app is perfect for all 3 of my kids. I love that I can track the books they read and the ti...  Unlimited access to the best children's books of all time. Start your free 30 day trial today!
Ad type  other  other  other
Ad word count 85  163  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Epic - Books for Kids”, the text type used is other to obtain the best ad performance. “Epic - Books for Kids” can use this copy style more. On the other hand, “Epic - Books for Kids” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Epic - Books for Kids” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Epic - Books for Kids” are:SIGN_UP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Epic - Books for Kids” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Epic - Books for Kids” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Epic - Books for Kids” top 3 ads schedules are: 46 days,40 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Epic - Books for Kids”‘s top 1 ad duration is 46 days. Every advertisement has a life cycle.
“Epic - Books for Kids” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Epic - Books for Kids” ad case study report

If you want to check the best ad case study of other advertisers related to “Epic - Books for Kids”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Epic - Books for Kids”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.