Award-winning Case Study For Entergy Mississippi By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Entergy Mississippi”, or large enterprises, they have established a Facebook page for advertising and promotion. “Entergy Mississippi” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Entergy Mississippi” through the method of adspy!

Entergy Mississippi Facebook ad Introduction by ad spy method

“Entergy Mississippi” introduction:This page is monitored during business hours. For customer service and emergencies, please call 1-800-368-3749 or visit To report power outages, call 1-800-968-8243 (1-800-9OUTAGE) or text OUT to 368374.

“Entergy Mississippi” Facebook ads last run:2020-02-17 06:16:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Entergy Mississippi” ads data to help “Entergy Mississippi” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Entergy Mississippi”. In this report, we analyze in detail the best ad cases of “Entergy Mississippi”.

Entergy Mississippi Top3 Ads Case Study:

Advertisers Entergy Mississippi Entergy Mississippi Entergy Mississippi
Ad title Remembering the Easter Flood of 1979 | Entergy Newsroom Entergy Mississippi Announces Promotions | Entergy Newsroom Engineering a New Career | Entergy Newsroom
Ad text On the 40th anniversary of Jackson’s Easter Flood of 1979, our employees and retirees share their... Congratulations to the new members of our regulatory affairs team and to its new vice president. Rock Ingram, Tinisha McMillion and Mary DeCuir are using their engineering skills to design their...
Ad format Image Image Image
Categories Energy Company Energy Company Energy Company
Duration 5 days 4 days 1 days
Like 66 68 66

Entergy Mississippi Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Entergy Mississippi” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Entergy Mississippi” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Entergy Mississippi” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Remembering the Easter Flood of 1979 | Entergy Newsroom Entergy Mississippi Announces Promotions | Entergy Newsroom Engineering a New Career | Entergy Newsroom
Ad text  On the 40th anniversary of Jackson’s Easter Flood of 1979, our employees and retirees share their...  Congratulations to the new members of our regulatory affairs team and to its new vice president.  Rock Ingram, Tinisha McMillion and Mary DeCuir are using their engineering skills to design their...
Ad type  other  other  other
Ad word count 190  96  255

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Entergy Mississippi”, the text type used is other to obtain the best ad performance. “Entergy Mississippi” can use this copy style more. On the other hand, “Entergy Mississippi” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Entergy Mississippi” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Entergy Mississippi” are:MESSAGE_PAGE,NO_BUTTON,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Entergy Mississippi” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Entergy Mississippi” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Entergy Mississippi” top 3 ads schedules are: 5 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Entergy Mississippi”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Entergy Mississippi” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Entergy Mississippi” ad case study report

If you want to check the best ad case study of other advertisers related to “Entergy Mississippi”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Entergy Mississippi”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.