Award-winning Case Study For English Direct By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “English Direct”, or large enterprises, they have established a Facebook page for advertising and promotion. “English Direct” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “English Direct” through the method of adspy!

English Direct Facebook ad Introduction by ad spy method

“English Direct” introduction:English Direct is a government accredited English Language school. We specialize in teaching IELTS and PTE preparation courses and hold CRICOS government accreditation Provider No: 03382A. We are located on Logan Road, Holland Park.

“English Direct” Facebook ads last run:2020-02-14 07:08:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “English Direct” ads data to help “English Direct” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “English Direct”. In this report, we analyze in detail the best ad cases of “English Direct”.

English Direct Top3 Ads Case Study:

Advertisers English Direct English Direct English Direct
Ad title English Direct English Direct English Direct
Ad text Do you need English lessons but have no time to travel in? No problem! We offer top quality IELTS... Get some support with your English assignments, grammar and academic writing! Specialist ESL expe... English Direct offer top quality English/ESL tuition that gets results! Call us today 042 335 4582
Ad format Image Video Video
Categories Elementary School Elementary School Elementary School
Duration 2 days 4 days 1 days
Like 10 0 0

English Direct Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “English Direct” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“English Direct” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “English Direct” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title English Direct English Direct English Direct
Ad text  Do you need English lessons but have no time to travel in? No problem! We offer top quality IELTS...  Get some support with your English assignments, grammar and academic writing! Specialist ESL expe...  English Direct offer top quality English/ESL tuition that gets results! Call us today 042 335 4582
Ad type  other  other  other
Ad word count 206  263  98

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “English Direct”, the text type used is other to obtain the best ad performance. “English Direct” can use this copy style more. On the other hand, “English Direct” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “English Direct” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “English Direct” are:MESSAGE_PAGE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “English Direct” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “English Direct” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “English Direct” top 3 ads schedules are: 2 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “English Direct”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“English Direct” should put ads in the best time period, so that ads get the most value in a limited time.

Related “English Direct” ad case study report

If you want to check the best ad case study of other advertisers related to “English Direct”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “English Direct”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.