Award-winning Case Study For England Rugby By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “England Rugby”, or large enterprises, they have established a Facebook page for advertising and promotion. “England Rugby” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “England Rugby” through the method of adspy!

England Rugby Facebook ad Introduction by ad spy method

“England Rugby” introduction:Supporting England since 1871. Rugby raises passions, but when posting your opinions please respect other fans. Please don't use language that you wouldn't want your kids or grandparents to hear.

“England Rugby” Facebook ads last run:2020-02-12 00:53:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “England Rugby” ads data to help “England Rugby” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “England Rugby”. In this report, we analyze in detail the best ad cases of “England Rugby”.

England Rugby Top3 Ads Case Study:

 1st2nd3rd
Advertisers England Rugby England Rugby England Rugby
Ad title England v Ireland Highlights | Round Three The Supporters Draw  RFU
Ad text What a return to HQ  NEW: win one of 1️⃣0️⃣ huge prizes at half-time of England v Ireland this Sunday! In support of ... England U20s have beaten Scotland to make it back-to-back wins in their Six Nations campaign
CTA type N/A LEARN_MORE N/A
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 5289 168 2115

England Rugby Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “England Rugby” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“England Rugby” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “England Rugby” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title England v Ireland Highlights | Round Three The Supporters Draw RFU
Ad text  What a return to HQ  NEW: win one of 1️⃣0️⃣ huge prizes at half-time of England v Ireland this Sunday! In support of ...  England U20s have beaten Scotland to make it back-to-back wins in their Six Nations campaign
Ad type  other  other  other
Ad word count 20  128  93

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “England Rugby”, the text type used is other to obtain the best ad performance. “England Rugby” can use this copy style more. On the other hand, “England Rugby” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “England Rugby” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “England Rugby” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “England Rugby” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “England Rugby” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “England Rugby” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “England Rugby”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“England Rugby” should put ads in the best time period, so that ads get the most value in a limited time.

Related “England Rugby” ad case study report

If you want to check the best ad case study of other advertisers related to “England Rugby”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “England Rugby”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.