Award-winning Case Study For Emu Spirit By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Emu Spirit”, or large enterprises, they have established a Facebook page for advertising and promotion. “Emu Spirit” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Emu Spirit” through the method of adspy!

Emu Spirit Facebook ad Introduction by ad spy method

“Emu Spirit” introduction:Emu Spirit is Australian made therapeutic & natural skincare products made from premium Emu Oil. Products include Oil of Emu, Arthritic and Muscular Rub.

“Emu Spirit” Facebook ads last run:2020-02-17 08:36:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Emu Spirit” ads data to help “Emu Spirit” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Emu Spirit”. In this report, we analyze in detail the best ad cases of “Emu Spirit”.

Emu Spirit Top3 Ads Case Study:

Advertisers Emu Spirit Emu Spirit Emu Spirit
Ad title Emu Spirit. 100% Natural. 100% Australian. Emu Spirit. 100% Natural. 100% Australian. Emu Spirit
Ad text Made in Australia using natural ingredients and 100% pure emu oil. Emu Spirit Omega 369 Capsules... Emu Spirit Arthritic & Muscular Rub can help treat sports injuries, arthritis and muscle aches & ... ⭐️ Advanced Body Crème Formula ⭐️ Revive and Nourish your skin. With the cooler months fast ap...
Ad format Image Image Image
Categories Pharmaceuticals Pharmaceuticals Pharmaceuticals
Duration 98 days 55 days 1 days
Like 0 8 3

Emu Spirit Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Emu Spirit” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Emu Spirit” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Emu Spirit” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Emu Spirit. 100% Natural. 100% Australian. Emu Spirit. 100% Natural. 100% Australian. Emu Spirit
Ad text  Made in Australia using natural ingredients and 100% pure emu oil. Emu Spirit Omega 369 Capsules...  Emu Spirit Arthritic & Muscular Rub can help treat sports injuries, arthritis and muscle aches & ...  ⭐️ Advanced Body Crème Formula ⭐️ Revive and Nourish your skin. With the cooler months fast ap...
Ad type  other  other  other
Ad word count 170  120  299

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Emu Spirit”, the text type used is other to obtain the best ad performance. “Emu Spirit” can use this copy style more. On the other hand, “Emu Spirit” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Emu Spirit” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Emu Spirit” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Emu Spirit” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Emu Spirit” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Emu Spirit” top 3 ads schedules are: 98 days,55 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Emu Spirit”‘s top 1 ad duration is 98 days. Every advertisement has a life cycle.
“Emu Spirit” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Emu Spirit” ad case study report

If you want to check the best ad case study of other advertisers related to “Emu Spirit”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Emu Spirit”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.