Award-winning Case Study For Embassy Suites Hotels By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Embassy Suites Hotels”, or large enterprises, they have established a Facebook page for advertising and promotion. “Embassy Suites Hotels” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Embassy Suites Hotels” through the method of adspy!

Embassy Suites Hotels Facebook ad Introduction by ad spy method

“Embassy Suites Hotels” introduction:Welcome to our #PrettyGreat FB page. Enjoy spacious two-room suites, free cooked-to-order breakfast and complimentary drinks & snacks all night!

“Embassy Suites Hotels” Facebook ads last run:2020-02-17 08:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Embassy Suites Hotels” ads data to help “Embassy Suites Hotels” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Embassy Suites Hotels”. In this report, we analyze in detail the best ad cases of “Embassy Suites Hotels”.

Embassy Suites Hotels Top3 Ads Case Study:

 1st2nd3rd
Advertisers Embassy Suites Hotels Embassy Suites Hotels Embassy Suites Hotels
Ad title Katie Stauffer Breakfast.mp4 Fotos de la biografía Wide open spaces, inside & out.
Ad text Breakfast fuel now for pillow fights later. Kcstauffer has it right.  If you need us, we’ll be here all winter. ☀️ Two bedroom suites in Dallas: definitive proof that everything IS bigger in Texas.
CTA type N/A N/A LEARN_MORE
Ad format Video Image Carousel
Categories other other Travel Company
Duration 1 days 2 days 1 days
Like 114 923 5

Embassy Suites Hotels Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Embassy Suites Hotels” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Embassy Suites Hotels” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Embassy Suites Hotels” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Katie Stauffer Breakfast.mp4 Fotos de la biografía Wide open spaces, inside & out.
Ad text  Breakfast fuel now for pillow fights later. Kcstauffer has it right.  If you need us, we’ll be here all winter. ☀️  Two bedroom suites in Dallas: definitive proof that everything IS bigger in Texas.
Ad type  other  other  other
Ad word count 69  44  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Embassy Suites Hotels”, the text type used is other to obtain the best ad performance. “Embassy Suites Hotels” can use this copy style more. On the other hand, “Embassy Suites Hotels” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Embassy Suites Hotels” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Embassy Suites Hotels” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Embassy Suites Hotels” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Embassy Suites Hotels” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Embassy Suites Hotels” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Embassy Suites Hotels”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Embassy Suites Hotels” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Embassy Suites Hotels” ad case study report

If you want to check the best ad case study of other advertisers related to “Embassy Suites Hotels”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Embassy Suites Hotels”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.