Award-winning Case Study For ELLE HK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ELLE HK”, or large enterprises, they have established a Facebook page for advertising and promotion. “ELLE HK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ELLE HK” through the method of adspy!

ELLE HK Facebook ad Introduction by ad spy method

“ELLE HK” introduction:

“ELLE HK” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ELLE HK” ads data to help “ELLE HK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ELLE HK”. In this report, we analyze in detail the best ad cases of “ELLE HK”.

ELLE HK Top3 Ads Case Study:

Ad title Photos de la publication de ELLE HK 【編輯海外直擊!】王菲驚喜現身HR發布會 ELLE HK
Ad text 【簡而不凡的專屬印記】 珍罕鑽石的恆久魅力和散發璀璨光芒的切割琢面,啟發 Graff格拉夫設計Laurence Graff Signature鑲嵌戒指。 簡潔純粹的琢面設計,仔細刻劃每個屬於兩... 【#編輯直擊!】 #王菲 出席發布會,宣佈擔任尊貴抗衰老護膚品牌 @Helena Rubinstein 全球代言人,久未露面的她依然風采照人。同場更能率先預覽「HR逆時精華」的金願限量版,... 【不受任何因素局限你的美麗!】 美麗,無懼年齡、身份及不受妝容局限!Alessandro Michele以全新Rouge à Lèvres Mat 啞光唇膏系列刻劃出Gucci Beauty嶄新...
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 91 120 155

ELLE HK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ELLE HK” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ELLE HK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ELLE HK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos de la publication de ELLE HK 【編輯海外直擊!】王菲驚喜現身HR發布會 ELLE HK
Ad text  【簡而不凡的專屬印記】 珍罕鑽石的恆久魅力和散發璀璨光芒的切割琢面,啟發 Graff格拉夫設計Laurence Graff Signature鑲嵌戒指。 簡潔純粹的琢面設計,仔細刻劃每個屬於兩...  【#編輯直擊!】 #王菲 出席發布會,宣佈擔任尊貴抗衰老護膚品牌 @Helena Rubinstein 全球代言人,久未露面的她依然風采照人。同場更能率先預覽「HR逆時精華」的金願限量版,...  【不受任何因素局限你的美麗!】 美麗,無懼年齡、身份及不受妝容局限!Alessandro Michele以全新Rouge à Lèvres Mat 啞光唇膏系列刻劃出Gucci Beauty嶄新...
Ad type  other  other  other
Ad word count 417  342  378

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ELLE HK”, the text type used is other to obtain the best ad performance. “ELLE HK” can use this copy style more. On the other hand, “ELLE HK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ELLE HK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ELLE HK” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “ELLE HK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ELLE HK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ELLE HK” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ELLE HK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ELLE HK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ELLE HK” ad case study report

If you want to check the best ad case study of other advertisers related to “ELLE HK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ELLE HK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.