Award-winning Case Study For Elight Home Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Elight Home Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Elight Home Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Elight Home Malaysia” through the method of adspy!

Elight Home Malaysia Facebook ad Introduction by ad spy method

“Elight Home Malaysia” introduction:Your One Stop - Kitchen, Bathroom And Home Living Solutions Provider - Home Items That’ll Make Your Life Easier - Elight Home 0% Interest Instalment

“Elight Home Malaysia” Facebook ads last run:2020-02-17 06:36:39

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Elight Home Malaysia” ads data to help “Elight Home Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Elight Home Malaysia”. In this report, we analyze in detail the best ad cases of “Elight Home Malaysia”.

Elight Home Malaysia Top3 Ads Case Study:

Advertisers Elight Home Malaysia Elight Home Malaysia Elight Home Malaysia
Ad title Photos from Elight Home Malaysia's post Photos from Elight Home Malaysia's post Elight Home Malaysia
Ad text #MYR390·00 Aluminium Kitchen Cabinets 5 Year Warranty 38A Jalan Omar 83000 Batu Pahat Johor #NEW... RM 699·00 38A Jalan Omar 83000 Batu Pahat Johor 0% Interests Instalment Wh... 38A Jalan Omar 83000 Batu Pahat Johor 0% Interests Instalment WhatsApp:0124...
Ad format Carousel Carousel Video
Categories Home Improvement Home Improvement Home Improvement
Duration 9 days 14 days 93 days
Like 58 29 13

Elight Home Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Elight Home Malaysia” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Elight Home Malaysia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Elight Home Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Elight Home Malaysia's post Photos from Elight Home Malaysia's post Elight Home Malaysia
Ad text  #MYR390·00 Aluminium Kitchen Cabinets 5 Year Warranty 38A Jalan Omar 83000 Batu Pahat Johor #NEW...  RM 699·00 38A Jalan Omar 83000 Batu Pahat Johor 0% Interests Instalment Wh...  38A Jalan Omar 83000 Batu Pahat Johor 0% Interests Instalment WhatsApp:0124...
Ad type  other  other  other
Ad word count 732  304  251

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Elight Home Malaysia”, the text type used is other to obtain the best ad performance. “Elight Home Malaysia” can use this copy style more. On the other hand, “Elight Home Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Elight Home Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Elight Home Malaysia” are:WHATSAPP_MESSAGE,MESSAGE_PAGE,GET_DIRECTIONS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WHATSAPP_MESSAGE” help “Elight Home Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Elight Home Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Elight Home Malaysia” top 3 ads schedules are: 9 days,14 days, and 93 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Elight Home Malaysia”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Elight Home Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Elight Home Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “Elight Home Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Elight Home Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.