Award-winning Case Study For Elements Massage By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Elements Massage”, or large enterprises, they have established a Facebook page for advertising and promotion. “Elements Massage” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Elements Massage” through the method of adspy!

Elements Massage Facebook ad Introduction by ad spy method

“Elements Massage” introduction:At Elements Therapeutic Massage, not all massage is created equal. We strive to offer the best therapeutic massage tailored to each client's needs.

“Elements Massage” Facebook ads last run:2020-02-17 06:44:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Elements Massage” ads data to help “Elements Massage” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Elements Massage”. In this report, we analyze in detail the best ad cases of “Elements Massage”.

Elements Massage Top3 Ads Case Study:

Advertisers Elements Massage Elements Massage Elements Massage
Ad title Make Mom's Day—$40 Off a 90-Minute Massage Session Elements Massage Share the love this Valentine's Day!
Ad text This Mother's Day, treat mom to a day she truly deserves. A gift of massage can help her be healt... We invite you to experience the rejuvenating benefits of massage therapy today! Chocolate and flowers are so predictable. Show someone you really care by giving them a gift that...
Ad format Image Carousel Image
Categories Massage Therapist Massage Therapist Massage Therapist
Duration 16 days 13 days 3 days
Like 0 0 0

Elements Massage Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Elements Massage” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Elements Massage” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Elements Massage” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Make Mom's Day—$40 Off a 90-Minute Massage Session Elements Massage Share the love this Valentine's Day!
Ad text  This Mother's Day, treat mom to a day she truly deserves. A gift of massage can help her be healt...  We invite you to experience the rejuvenating benefits of massage therapy today!  Chocolate and flowers are so predictable. Show someone you really care by giving them a gift that...
Ad type  other  other  other
Ad word count 179  79  212

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Elements Massage”, the text type used is other to obtain the best ad performance. “Elements Massage” can use this copy style more. On the other hand, “Elements Massage” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Elements Massage” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Elements Massage” are:GET_OFFER,GET_OFFER,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Elements Massage” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Elements Massage” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Elements Massage” top 3 ads schedules are: 16 days,13 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Elements Massage”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Elements Massage” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Elements Massage” ad case study report

If you want to check the best ad case study of other advertisers related to “Elements Massage”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Elements Massage”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.