Award-winning Case Study For Elan Skis By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Elan Skis”, or large enterprises, they have established a Facebook page for advertising and promotion. “Elan Skis” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Elan Skis” through the method of adspy!

Elan Skis Facebook ad Introduction by ad spy method

“Elan Skis” introduction:

“Elan Skis” Facebook ads last run:2020-02-21 05:42:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Elan Skis” ads data to help “Elan Skis” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Elan Skis”. In this report, we analyze in detail the best ad cases of “Elan Skis”.

Elan Skis Top3 Ads Case Study:

Advertisers Elan Skis Elan Skis Elan Skis
Ad title A New Concept of Mobility Smart ski workshop with DEMO Team Slovenia Elan All Mountain Element
Ad text Elan Ibex Tactix Foldable Ski Revolutionizes the Skiing Experience with a New Concept of Mobility... Great success! ✈️ More than 200 participants on our Smart ski workshops with DEMO Team Slovenia a...  Harmonická lyžiarska skúsenosť s dobrou rovnováhou a kontrolou. Presvedčte sa! ⛷️
Ad format Video Video Video
Categories Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company
Duration 2 days 1 days 54 days
Like 93 241 0

Elan Skis Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Elan Skis” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Elan Skis” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Elan Skis” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A New Concept of Mobility Smart ski workshop with DEMO Team Slovenia Elan All Mountain Element
Ad text  Elan Ibex Tactix Foldable Ski Revolutionizes the Skiing Experience with a New Concept of Mobility...  Great success! ✈️ More than 200 participants on our Smart ski workshops with DEMO Team Slovenia a...   Harmonická lyžiarska skúsenosť s dobrou rovnováhou a kontrolou. Presvedčte sa! ⛷️
Ad type  other  other  other
Ad word count 130  337  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Elan Skis”, the text type used is other to obtain the best ad performance. “Elan Skis” can use this copy style more. On the other hand, “Elan Skis” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Elan Skis” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Elan Skis” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Elan Skis” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Elan Skis” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Elan Skis” top 3 ads schedules are: 2 days,1 days, and 54 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Elan Skis”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Elan Skis” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Elan Skis” ad case study report

If you want to check the best ad case study of other advertisers related to “Elan Skis”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Elan Skis”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.