Award-winning Case Study For El País Cali By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “El País Cali”, or large enterprises, they have established a Facebook page for advertising and promotion. “El País Cali” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “El País Cali” through the method of adspy!

El País Cali Facebook ad Introduction by ad spy method

“El País Cali” introduction:Te informamos del acontecer de Cali y el Valle del Cauca. No pierdas detalle de todo lo que pasa en: http://www.elpais.com.co/elpais

“El País Cali” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “El País Cali” ads data to help “El País Cali” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “El País Cali”. In this report, we analyze in detail the best ad cases of “El País Cali”.

El País Cali Top3 Ads Case Study:

 1st2nd3rd
Advertisers El País Cali El País Cali El País Cali
Ad title Avión que traerá a colombianos desde Wuhan parte este miércoles rumbo a China El País Cali Calzatodo
Ad text Los colombianos que se encuentran en Wuhan serán abordados este miércoles 26 de febrero, partiend... Te sientes identificado con alguno de estos síntomas? Nativos tiene a tu disposición todo nuestro... Calzatodo tiene para ti el segundo par a mitad de precio, Siiiiii!!, llévate el 2do par con el 50...
CTA type N/A LEARN_MORE LEARN_MORE
Ad format Image Carousel Carousel
Categories other other other
Duration 2 days 4 days 1 days
Like 162 49 94

El País Cali Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “El País Cali” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“El País Cali” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “El País Cali” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Avión que traerá a colombianos desde Wuhan parte este miércoles rumbo a China El País Cali Calzatodo
Ad text  Los colombianos que se encuentran en Wuhan serán abordados este miércoles 26 de febrero, partiend...  Te sientes identificado con alguno de estos síntomas? Nativos tiene a tu disposición todo nuestro...  Calzatodo tiene para ti el segundo par a mitad de precio, Siiiiii!!, llévate el 2do par con el 50...
Ad type  other  other  other
Ad word count 170  215  160

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “El País Cali”, the text type used is other to obtain the best ad performance. “El País Cali” can use this copy style more. On the other hand, “El País Cali” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “El País Cali” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “El País Cali” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “El País Cali” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “El País Cali” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “El País Cali” top 3 ads schedules are: 2 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “El País Cali”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“El País Cali” should put ads in the best time period, so that ads get the most value in a limited time.

Related “El País Cali” ad case study report

If you want to check the best ad case study of other advertisers related to “El País Cali”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “El País Cali”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.