Award-winning Case Study For Eko Atlantic By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Eko Atlantic”, or large enterprises, they have established a Facebook page for advertising and promotion. “Eko Atlantic” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Eko Atlantic” through the method of adspy!

Eko Atlantic Facebook ad Introduction by ad spy method

“Eko Atlantic” introduction:Eko Atlantic is the brand new city being reclaimed from the Atlantic Ocean off Ahmadu Bello Way in Victoria Island Lagos.

“Eko Atlantic” Facebook ads last run:2020-01-24 20:48:56

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Eko Atlantic” ads data to help “Eko Atlantic” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Eko Atlantic”. In this report, we analyze in detail the best ad cases of “Eko Atlantic”.

Eko Atlantic Top3 Ads Case Study:

 1st2nd3rd
Advertisers Eko Atlantic Eko Atlantic Eko Atlantic
Ad title Find Out About Eko Atlantic Eko Atlantic Eko Atlantic
Ad text Here is a Before and After image of the Eko Atlantic Canal. The Eko Atlantic Canal will run thr... Throwback to when The Promenade was being built atop The Great Wall of Lagos! The promenade is th... Eko Atlantic is a new coastal city being built on Victoria Island adjacent to Lagos, Nigeria, to ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Carousel
Categories other Beach Beach
Duration 1 days 1 days 70 days
Like 44 53 343

Eko Atlantic Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Eko Atlantic” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Eko Atlantic” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Eko Atlantic” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Find Out About Eko Atlantic Eko Atlantic Eko Atlantic
Ad text  Here is a Before and After image of the Eko Atlantic Canal. The Eko Atlantic Canal will run thr...  Throwback to when The Promenade was being built atop The Great Wall of Lagos! The promenade is th...  Eko Atlantic is a new coastal city being built on Victoria Island adjacent to Lagos, Nigeria, to ...
Ad type  other  other  other
Ad word count 505  253  179

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Eko Atlantic”, the text type used is other to obtain the best ad performance. “Eko Atlantic” can use this copy style more. On the other hand, “Eko Atlantic” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Eko Atlantic” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Eko Atlantic” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Eko Atlantic” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Eko Atlantic” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Eko Atlantic” top 3 ads schedules are: 1 days,1 days, and 70 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Eko Atlantic”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Eko Atlantic” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Eko Atlantic” ad case study report

If you want to check the best ad case study of other advertisers related to “Eko Atlantic”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Eko Atlantic”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.