Award-winning Case Study For EF Go Ahead Tours By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “EF Go Ahead Tours”, or large enterprises, they have established a Facebook page for advertising and promotion. “EF Go Ahead Tours” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “EF Go Ahead Tours” through the method of adspy!

EF Go Ahead Tours Facebook ad Introduction by ad spy method

“EF Go Ahead Tours” introduction:We make group travel personal. With 175+ guided tours across all 7 continents, we help you discover the world one journey at a time.

“EF Go Ahead Tours” Facebook ads last run:2020-02-17 09:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “EF Go Ahead Tours” ads data to help “EF Go Ahead Tours” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “EF Go Ahead Tours”. In this report, we analyze in detail the best ad cases of “EF Go Ahead Tours”.

EF Go Ahead Tours Top3 Ads Case Study:

 1st2nd3rd
Advertisers EF Go Ahead Tours EF Go Ahead Tours EF Go Ahead Tours
Ad title Take The Leap To Travel Solo Take The Leap To Travel Solo Take The Leap To Travel Solo
Ad text No one to go with? Don't let that stop you! See the world on one of our new tours exclusively for... Travel solo, never alone. When you see the world with us, you'll enjoy the safety of going with a... No one to go with? Don't let that stop you! See the world on one of our new tours exclusively for...
CTA type SHOP_NOW SHOP_NOW LEARN_MORE
Ad format Image Image Video
Categories other other other
Duration 41 days 1 days 1 days
Like 13615 675 1341

EF Go Ahead Tours Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “EF Go Ahead Tours” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“EF Go Ahead Tours” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “EF Go Ahead Tours” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Take The Leap To Travel Solo Take The Leap To Travel Solo Take The Leap To Travel Solo
Ad text  No one to go with? Don't let that stop you! See the world on one of our new tours exclusively for...  Travel solo, never alone. When you see the world with us, you'll enjoy the safety of going with a...  No one to go with? Don't let that stop you! See the world on one of our new tours exclusively for...
Ad type  other  other  other
Ad word count 113  217  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “EF Go Ahead Tours”, the text type used is other to obtain the best ad performance. “EF Go Ahead Tours” can use this copy style more. On the other hand, “EF Go Ahead Tours” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “EF Go Ahead Tours” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “EF Go Ahead Tours” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “EF Go Ahead Tours” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “EF Go Ahead Tours” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “EF Go Ahead Tours” top 3 ads schedules are: 41 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “EF Go Ahead Tours”‘s top 1 ad duration is 41 days. Every advertisement has a life cycle.
“EF Go Ahead Tours” should put ads in the best time period, so that ads get the most value in a limited time.

Related “EF Go Ahead Tours” ad case study report

If you want to check the best ad case study of other advertisers related to “EF Go Ahead Tours”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “EF Go Ahead Tours”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.