Award-winning Case Study For Edwards Jewellers By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Edwards Jewellers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Edwards Jewellers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Edwards Jewellers” through the method of adspy!

Edwards Jewellers Facebook ad Introduction by ad spy method

“Edwards Jewellers” introduction:A Family Jewellers offering beautiful Jewellery at prices that won't be beaten on the high street

“Edwards Jewellers” Facebook ads last run:2020-02-17 06:44:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Edwards Jewellers” ads data to help “Edwards Jewellers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Edwards Jewellers”. In this report, we analyze in detail the best ad cases of “Edwards Jewellers”.

Edwards Jewellers Top3 Ads Case Study:

Advertisers Edwards Jewellers Edwards Jewellers Edwards Jewellers
Ad title Photos from Edwards Jewellers's post Edwards Jewellers Photos from Edwards Jewellers's post
Ad text Why Pay Retail? This is a question we ask all our potential clients and this is a prime example ... A short video of the stunning pear shaped diamond halo engagement ring collected by our clients l... Looking for the perfect engagement ring? How about our stunning princess cut diamond halo? We pr...
Ad format Carousel Video Carousel
Categories Jewelry & Watches Company Jewelry & Watches Company Jewelry & Watches Company
Duration 1 days 1 days 136 days
Like 60 14 4

Edwards Jewellers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Edwards Jewellers” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Edwards Jewellers” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Edwards Jewellers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Edwards Jewellers's post Edwards Jewellers Photos from Edwards Jewellers's post
Ad text  Why Pay Retail? This is a question we ask all our potential clients and this is a prime example ...  A short video of the stunning pear shaped diamond halo engagement ring collected by our clients l...  Looking for the perfect engagement ring? How about our stunning princess cut diamond halo? We pr...
Ad type  other  other  other
Ad word count 1031  130  371

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Edwards Jewellers”, the text type used is other to obtain the best ad performance. “Edwards Jewellers” can use this copy style more. On the other hand, “Edwards Jewellers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Edwards Jewellers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Edwards Jewellers” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Edwards Jewellers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Edwards Jewellers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Edwards Jewellers” top 3 ads schedules are: 1 days,1 days, and 136 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Edwards Jewellers”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Edwards Jewellers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Edwards Jewellers” ad case study report

If you want to check the best ad case study of other advertisers related to “Edwards Jewellers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Edwards Jewellers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.