Award-winning Case Study For Editora FGV By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Editora FGV”, or large enterprises, they have established a Facebook page for advertising and promotion. “Editora FGV” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Editora FGV” through the method of adspy!

Editora FGV Facebook ad Introduction by ad spy method

“Editora FGV” introduction:Queremos compartilhar nossa produção editorial com estudantes, docentes, analistas, profissionais e todas as pessoas interessadas em conhecimento.

“Editora FGV” Facebook ads last run:2020-02-22 09:48:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Editora FGV” ads data to help “Editora FGV” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Editora FGV”. In this report, we analyze in detail the best ad cases of “Editora FGV”.

Editora FGV Top3 Ads Case Study:

Advertisers Editora FGV Editora FGV Editora FGV
Ad title De volta aos estudos! Editora FGV Editora FGV
Ad text 30% de desconto em todos os nossos livros e ebooks. Veja também a seção especial com 50% e as nov... No site. "A história do feminismo é também a história das lutas por direitos empunhadas pelas próprias mul...
Ad format Video Image Image
Categories Education Education Education
Duration 6 days 1 days 1 days
Like 11 233 298

Editora FGV Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Editora FGV” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Editora FGV” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Editora FGV” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title De volta aos estudos! Editora FGV Editora FGV
Ad text  30% de desconto em todos os nossos livros e ebooks. Veja também a seção especial com 50% e as nov...  No site.  "A história do feminismo é também a história das lutas por direitos empunhadas pelas próprias mul...
Ad type  other  other  other
Ad word count 280  31  475

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Editora FGV”, the text type used is other to obtain the best ad performance. “Editora FGV” can use this copy style more. On the other hand, “Editora FGV” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Editora FGV” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Editora FGV” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Editora FGV” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Editora FGV” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Editora FGV” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Editora FGV”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Editora FGV” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Editora FGV” ad case study report

If you want to check the best ad case study of other advertisers related to “Editora FGV”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Editora FGV”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.