Award-winning Case Study For Editions Grasset et Fasquelle By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Editions Grasset et Fasquelle”, or large enterprises, they have established a Facebook page for advertising and promotion. “Editions Grasset et Fasquelle” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Editions Grasset et Fasquelle” through the method of adspy!

Editions Grasset et Fasquelle Facebook ad Introduction by ad spy method

“Editions Grasset et Fasquelle” introduction:Grande maison d'édition française de littérature.

“Editions Grasset et Fasquelle” Facebook ads last run:2020-02-17 09:04:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Editions Grasset et Fasquelle” ads data to help “Editions Grasset et Fasquelle” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Editions Grasset et Fasquelle”. In this report, we analyze in detail the best ad cases of “Editions Grasset et Fasquelle”.

Editions Grasset et Fasquelle Top3 Ads Case Study:

Advertisers Editions Grasset et Fasquelle Editions Grasset et Fasquelle Editions Grasset et Fasquelle
Ad title La vengeance du loup Emmanuel Le Magnifique Occident
Ad text [Rentrée] Découvrez un extrait de LA VENGEANCE DU LOUP de Patrick Poivre d'Arvor ! En librairie l... [Rentrée] Découvrez un extrait d'EMMANUEL LE MAGNIFiQUE de Patrick Rambaud ! En librairie le 9 ja... [Rentrée] Découvrez un extrait d'OCCIDENT de Simon Liberati ! En librairie le 2 janvier.
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Publisher Publisher Publisher
Duration 21 days 21 days 21 days
Like 51 4 44

Editions Grasset et Fasquelle Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Editions Grasset et Fasquelle” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Editions Grasset et Fasquelle” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Editions Grasset et Fasquelle” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title La vengeance du loup Emmanuel Le Magnifique Occident
Ad text  [Rentrée] Découvrez un extrait de LA VENGEANCE DU LOUP de Patrick Poivre d'Arvor ! En librairie l...  [Rentrée] Découvrez un extrait d'EMMANUEL LE MAGNIFiQUE de Patrick Rambaud ! En librairie le 9 ja...  [Rentrée] Découvrez un extrait d'OCCIDENT de Simon Liberati ! En librairie le 2 janvier.
Ad type  other  other  other
Ad word count 109  103  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Editions Grasset et Fasquelle”, the text type used is other to obtain the best ad performance. “Editions Grasset et Fasquelle” can use this copy style more. On the other hand, “Editions Grasset et Fasquelle” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Editions Grasset et Fasquelle” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Editions Grasset et Fasquelle” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Editions Grasset et Fasquelle” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Editions Grasset et Fasquelle” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Editions Grasset et Fasquelle” top 3 ads schedules are: 21 days,21 days, and 21 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Editions Grasset et Fasquelle”‘s top 1 ad duration is 21 days. Every advertisement has a life cycle.
“Editions Grasset et Fasquelle” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Editions Grasset et Fasquelle” ad case study report

If you want to check the best ad case study of other advertisers related to “Editions Grasset et Fasquelle”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Editions Grasset et Fasquelle”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.