Award-winning Case Study For Ecosa Sleep By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ecosa Sleep”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ecosa Sleep” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ecosa Sleep” through the method of adspy!

Ecosa Sleep Facebook ad Introduction by ad spy method

“Ecosa Sleep” introduction:Australia's most affordable luxury mattress.

“Ecosa Sleep” Facebook ads last run:2020-02-17 06:12:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ecosa Sleep” ads data to help “Ecosa Sleep” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ecosa Sleep”. In this report, we analyze in detail the best ad cases of “Ecosa Sleep”.

Ecosa Sleep Top3 Ads Case Study:

Advertisers Ecosa Sleep Ecosa Sleep Ecosa Sleep
Ad title The Best Memory Foam Mattress Why does everyone fall in love with this? A Premium Quality Mattress 1/3 of the price.
Ad text This Valentine's Day, upgrade your relationship. Here at ecosa, we’re always looking for ways to healthily transform your sleep. That’s WHY we cre... Thousands of Australian are upgrading to Ecosa Mattress. Get yours today! It's same-day delivery.
Ad format Video Image Video
Categories other other Company
Duration 4 days 219 days 260 days
Like 165 1188 3619

Ecosa Sleep Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ecosa Sleep” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ecosa Sleep” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ecosa Sleep” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Best Memory Foam Mattress Why does everyone fall in love with this? A Premium Quality Mattress 1/3 of the price.
Ad text  This Valentine's Day, upgrade your relationship.  Here at ecosa, we’re always looking for ways to healthily transform your sleep. That’s WHY we cre...  Thousands of Australian are upgrading to Ecosa Mattress. Get yours today! It's same-day delivery.
Ad type  other  other  other
Ad word count 48  1225  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ecosa Sleep”, the text type used is other to obtain the best ad performance. “Ecosa Sleep” can use this copy style more. On the other hand, “Ecosa Sleep” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ecosa Sleep” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ecosa Sleep” are:SHOP_NOW,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Ecosa Sleep” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ecosa Sleep” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ecosa Sleep” top 3 ads schedules are: 4 days,219 days, and 260 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ecosa Sleep”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Ecosa Sleep” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ecosa Sleep” ad case study report

If you want to check the best ad case study of other advertisers related to “Ecosa Sleep”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ecosa Sleep”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.