Award-winning Case Study For Ecobank Kenya By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ecobank Kenya”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ecobank Kenya” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ecobank Kenya” through the method of adspy!

Ecobank Kenya Facebook ad Introduction by ad spy method

“Ecobank Kenya” introduction:Ecobank is a modern pan-African financial institution providing financial solutions to businesses, governments and individual customers.

“Ecobank Kenya” Facebook ads last run:2020-02-20 22:28:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ecobank Kenya” ads data to help “Ecobank Kenya” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ecobank Kenya”. In this report, we analyze in detail the best ad cases of “Ecobank Kenya”.

Ecobank Kenya Top3 Ads Case Study:

Advertisers Ecobank Kenya Ecobank Kenya Ecobank Kenya
Ad title Transfer Money To Loved Ones Today! Ecobank Kenya Transfer Money To Loved Ones Today!
Ad text Support her milestones from anywhere in the world #marathat! Send money to your loved ones with the Rapid Transfer App #marathat! Support her milestones from anywhere in the world #marathat!
Ad format Image Carousel Image
Categories Financial Service Financial Service Financial Service
Duration 58 days 58 days 58 days
Like 487 229 76

Ecobank Kenya Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ecobank Kenya” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ecobank Kenya” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ecobank Kenya” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Transfer Money To Loved Ones Today! Ecobank Kenya Transfer Money To Loved Ones Today!
Ad text  Support her milestones from anywhere in the world #marathat!  Send money to your loved ones with the Rapid Transfer App #marathat!  Support her milestones from anywhere in the world #marathat!
Ad type  other  other  other
Ad word count 60  68  60

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ecobank Kenya”, the text type used is other to obtain the best ad performance. “Ecobank Kenya” can use this copy style more. On the other hand, “Ecobank Kenya” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ecobank Kenya” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Ecobank Kenya” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ecobank Kenya” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ecobank Kenya” top 3 ads schedules are: 58 days,58 days, and 58 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ecobank Kenya”‘s top 1 ad duration is 58 days. Every advertisement has a life cycle.
“Ecobank Kenya” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ecobank Kenya” ad case study report

If you want to check the best ad case study of other advertisers related to “Ecobank Kenya”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ecobank Kenya”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.