Award-winning Case Study For Ecobank Ghana Limited By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ecobank Ghana Limited”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ecobank Ghana Limited” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ecobank Ghana Limited” through the method of adspy!

Ecobank Ghana Limited Facebook ad Introduction by ad spy method

“Ecobank Ghana Limited” introduction:Ecobank Ghana Limited (EGH) is a member of Ecobank, the leading pan-African bank, with 1,200 branches across 33 countries.

“Ecobank Ghana Limited” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ecobank Ghana Limited” ads data to help “Ecobank Ghana Limited” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ecobank Ghana Limited”. In this report, we analyze in detail the best ad cases of “Ecobank Ghana Limited”.

Ecobank Ghana Limited Top3 Ads Case Study:

Advertisers Ecobank Ghana Limited Ecobank Ghana Limited Ecobank Ghana Limited
Ad title Ecobank Ghana Limited Ecobank Ghana Limited Timeline Photos
Ad text Enjoy the ease of sending money with RapidTransfer #ecobankRapidTransfer #ecobankmobile #stillPan... Have your Ecobank Visa or Mastercard with you this holiday season wherever you go. Indeed a perfe... Keep buying airtime with the Ecobank app and you could be one of 5 weekly winners for highest tra...
Ad format Image Image Image
Categories Financial Service Finance Company Finance Company
Duration 1 days 1 days 1 days
Like 183 815 4106

Ecobank Ghana Limited Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ecobank Ghana Limited” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ecobank Ghana Limited” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ecobank Ghana Limited” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ecobank Ghana Limited Ecobank Ghana Limited Timeline Photos
Ad text  Enjoy the ease of sending money with RapidTransfer #ecobankRapidTransfer #ecobankmobile #stillPan...  Have your Ecobank Visa or Mastercard with you this holiday season wherever you go. Indeed a perfe...  Keep buying airtime with the Ecobank app and you could be one of 5 weekly winners for highest tra...
Ad type  other  other  other
Ad word count 104  131  233

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ecobank Ghana Limited”, the text type used is other to obtain the best ad performance. “Ecobank Ghana Limited” can use this copy style more. On the other hand, “Ecobank Ghana Limited” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ecobank Ghana Limited” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ecobank Ghana Limited” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Ecobank Ghana Limited” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ecobank Ghana Limited” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ecobank Ghana Limited” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ecobank Ghana Limited”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ecobank Ghana Limited” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ecobank Ghana Limited” ad case study report

If you want to check the best ad case study of other advertisers related to “Ecobank Ghana Limited”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ecobank Ghana Limited”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.