Award-winning Case Study For eBay Canada By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “eBay Canada”, or large enterprises, they have established a Facebook page for advertising and promotion. “eBay Canada” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “eBay Canada” through the method of adspy!

eBay Canada Facebook ad Introduction by ad spy method

“eBay Canada” introduction:Welcome to eBay Canada, The World’s Online Marketplace® We offer a platform where millions of local, national and international items are traded each day.

“eBay Canada” Facebook ads last run:2020-02-26 09:02:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “eBay Canada” ads data to help “eBay Canada” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “eBay Canada”. In this report, we analyze in detail the best ad cases of “eBay Canada”.

eBay Canada Top3 Ads Case Study:

Advertisers eBay Canada eBay Canada eBay Canada
Ad title Fashion Silver Dream Catcher Pearl Cage Floating Locket Necklace Pendant Gift See the Hottest Deals of the Day Canadian $100 One Hundred Dollars Banknote 24k Pure Gold With Sleeve
Ad text If it's happening in your world, it's happening on eBay. Check out the hottest deals of the day on From everything, to the very thing. Find yours on eBay.
Ad format Carousel Image Carousel
Categories other other other
Duration 8 days 1 days 4 days
Like 0 686 0

eBay Canada Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “eBay Canada” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“eBay Canada” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “eBay Canada” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fashion Silver Dream Catcher Pearl Cage Floating Locket Necklace Pendant Gift See the Hottest Deals of the Day Canadian $100 One Hundred Dollars Banknote 24k Pure Gold With Sleeve
Ad text  If it's happening in your world, it's happening on eBay.  Check out the hottest deals of the day on  From everything, to the very thing. Find yours on eBay.
Ad type  other  other  other
Ad word count 56  49  55

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “eBay Canada”, the text type used is other to obtain the best ad performance. “eBay Canada” can use this copy style more. On the other hand, “eBay Canada” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “eBay Canada” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “eBay Canada” are:SHOP_NOW,NO_BUTTON,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “eBay Canada” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “eBay Canada” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “eBay Canada” top 3 ads schedules are: 8 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “eBay Canada”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“eBay Canada” should put ads in the best time period, so that ads get the most value in a limited time.

Related “eBay Canada” ad case study report

If you want to check the best ad case study of other advertisers related to “eBay Canada”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “eBay Canada”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.