Award-winning Case Study For EasyParcel Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “EasyParcel Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “EasyParcel Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “EasyParcel Malaysia” through the method of adspy!

EasyParcel Malaysia Facebook ad Introduction by ad spy method

“EasyParcel Malaysia” introduction:Online Booking Platform for Courier Services. Discounted Delivery Rate For All.

“EasyParcel Malaysia” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “EasyParcel Malaysia” ads data to help “EasyParcel Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “EasyParcel Malaysia”. In this report, we analyze in detail the best ad cases of “EasyParcel Malaysia”.

EasyParcel Malaysia Top3 Ads Case Study:

Advertisers EasyParcel Malaysia EasyParcel Malaysia EasyParcel Malaysia
Ad title Top Up RM50 To Enjoy RM6.49 Pos Laju Rate RM5.80 Untuk Bungkusan Sehingga 2KG Automate Your Business Today
Ad text We have a brand new pricing rate for Pos Laju! RM6.49 for parcel up to 5KG. Learn More ➡ http... Nak jimatkan kos penghantaran anda? Biar EasyParcel bantu anda dengan penghantaran bungkusan. ☑... More than 5,000 users have automated their business using our integration platform: ✔ Import ord...
Ad format Image Image Image
Categories other Internet Company other
Duration 55 days 274 days 1 days
Like 1452 5868 257

EasyParcel Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “EasyParcel Malaysia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“EasyParcel Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “EasyParcel Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Top Up RM50 To Enjoy RM6.49 Pos Laju Rate RM5.80 Untuk Bungkusan Sehingga 2KG Automate Your Business Today
Ad text  We have a brand new pricing rate for Pos Laju! RM6.49 for parcel up to 5KG. Learn More ➡ http...  Nak jimatkan kos penghantaran anda? Biar EasyParcel bantu anda dengan penghantaran bungkusan. ☑...  More than 5,000 users have automated their business using our integration platform: ✔ Import ord...
Ad type  other  other  other
Ad word count 121  232  244

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “EasyParcel Malaysia”, the text type used is other to obtain the best ad performance. “EasyParcel Malaysia” can use this copy style more. On the other hand, “EasyParcel Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “EasyParcel Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “EasyParcel Malaysia” are:LEARN_MORE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “EasyParcel Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “EasyParcel Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “EasyParcel Malaysia” top 3 ads schedules are: 55 days,274 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “EasyParcel Malaysia”‘s top 1 ad duration is 55 days. Every advertisement has a life cycle.
“EasyParcel Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “EasyParcel Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “EasyParcel Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “EasyParcel Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.