Award-winning Case Study For Easton Press Books By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Easton Press Books”, or large enterprises, they have established a Facebook page for advertising and promotion. “Easton Press Books” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Easton Press Books” through the method of adspy!

Easton Press Books Facebook ad Introduction by ad spy method

“Easton Press Books” introduction:We create carefully crafted, leather-bound editions of great books. Bound in the USA. Accented with 22K gold. Old-world quality rarely found today.

“Easton Press Books” Facebook ads last run:2020-02-17 05:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Easton Press Books” ads data to help “Easton Press Books” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Easton Press Books”. In this report, we analyze in detail the best ad cases of “Easton Press Books”.

Easton Press Books Top3 Ads Case Study:

Advertisers Easton Press Books Easton Press Books Easton Press Books
Ad title Personalized Book of Love – Valentine’s Day Gift! PERSONALIZED Valentine's Day Gift PERSONALIZED Christmas Gift
Ad text Want to leave her speechless this Valentine’s Day? Look no further… Tired of flowers and candy every year? Try this (she'll love it!) Tired of flowers and candy every year? Try this (she'll love it!)...But hurry - LAST CHANCE to or...
Ad format Video Video Video
Categories Publisher Publisher Publisher
Duration 393 days 356 days 363 days
Like 919 531 78

Easton Press Books Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Easton Press Books” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Easton Press Books” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Easton Press Books” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Personalized Book of Love – Valentine’s Day Gift! PERSONALIZED Valentine's Day Gift PERSONALIZED Christmas Gift
Ad text  Want to leave her speechless this Valentine’s Day? Look no further…  Tired of flowers and candy every year? Try this (she'll love it!)  Tired of flowers and candy every year? Try this (she'll love it!)...But hurry - LAST CHANCE to or...
Ad type  other  other  other
Ad word count 67  65  101

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Easton Press Books”, the text type used is other to obtain the best ad performance. “Easton Press Books” can use this copy style more. On the other hand, “Easton Press Books” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Easton Press Books” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Easton Press Books” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Easton Press Books” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Easton Press Books” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Easton Press Books” top 3 ads schedules are: 393 days,356 days, and 363 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Easton Press Books”‘s top 1 ad duration is 393 days. Every advertisement has a life cycle.
“Easton Press Books” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Easton Press Books” ad case study report

If you want to check the best ad case study of other advertisers related to “Easton Press Books”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Easton Press Books”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.