Award-winning Case Study For DW 中文 - 德國之聲 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DW 中文 - 德國之聲”, or large enterprises, they have established a Facebook page for advertising and promotion. “DW 中文 - 德國之聲” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DW 中文 - 德國之聲” through the method of adspy!

DW 中文 - 德國之聲 Facebook ad Introduction by ad spy method

“DW 中文 - 德國之聲” introduction:德國之聲是德國對外媒體機構,其任務是對德國進行全方位報導,關注世界各地局勢及發展,採納德國國內外的不同視角,以增進不同文化和族群之間的互相理解。

“DW 中文 - 德國之聲” Facebook ads last run:2020-01-24 18:37:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DW 中文 - 德國之聲” ads data to help “DW 中文 - 德國之聲” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DW 中文 - 德國之聲”. In this report, we analyze in detail the best ad cases of “DW 中文 - 德國之聲”.

DW 中文 - 德國之聲 Top3 Ads Case Study:

Advertisers DW 中文 - 德國之聲 DW 中文 - 德國之聲 DW 中文 - 德國之聲
Ad title 招聘启事 | DW | 25.10.2019 DW 中文 - 德國之聲 「嫦娥四號」上的德國科研儀器
Ad text 徵新同事啦!! - 妳/你曾夢想進到外國媒體工作嗎?德國之聲正在招募一名具有中/英雙語能力的記者加入我們的台北辦公室。如果你/妳對新聞工作有熱忱,且想運用不同平台或管道來報導新聞的話,我們非常歡... 探索新天地!在日新月异、信息爆炸的年代,掌握全局至关重要。想要娱乐,想要资讯,想要深入了解时局?仅需几步,就能让您的亲友得到获取信息的自由通道。以下视频为您详细介绍操作步骤。 注意了,嫦娥4號1月3日前後在月球背面軟著陸!!來自中國的飛船,搭載著德國的儀器。
Ad format Image Video Video
Categories other Broadcasting & Media Production Company Broadcasting & Media Production Company
Duration 1 days 8 days 1 days
Like 3285 7 359

DW 中文 - 德國之聲 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DW 中文 - 德國之聲” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DW 中文 - 德國之聲” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DW 中文 - 德國之聲” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 招聘启事 | DW | 25.10.2019 DW 中文 - 德國之聲 「嫦娥四號」上的德國科研儀器
Ad text  徵新同事啦!! - 妳/你曾夢想進到外國媒體工作嗎?德國之聲正在招募一名具有中/英雙語能力的記者加入我們的台北辦公室。如果你/妳對新聞工作有熱忱,且想運用不同平台或管道來報導新聞的話,我們非常歡...  探索新天地!在日新月异、信息爆炸的年代,掌握全局至关重要。想要娱乐,想要资讯,想要深入了解时局?仅需几步,就能让您的亲友得到获取信息的自由通道。以下视频为您详细介绍操作步骤。  注意了,嫦娥4號1月3日前後在月球背面軟著陸!!來自中國的飛船,搭載著德國的儀器。
Ad type  other  other  other
Ad word count 172  87  41

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DW 中文 - 德國之聲”, the text type used is other to obtain the best ad performance. “DW 中文 - 德國之聲” can use this copy style more. On the other hand, “DW 中文 - 德國之聲” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DW 中文 - 德國之聲” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “DW 中文 - 德國之聲” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “DW 中文 - 德國之聲” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DW 中文 - 德國之聲” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DW 中文 - 德國之聲” top 3 ads schedules are: 1 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DW 中文 - 德國之聲”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“DW 中文 - 德國之聲” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DW 中文 - 德國之聲” ad case study report

If you want to check the best ad case study of other advertisers related to “DW 中文 - 德國之聲”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DW 中文 - 德國之聲”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.