Award-winning Case Study For Dusk Music Festival By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dusk Music Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dusk Music Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dusk Music Festival” through the method of adspy!

Dusk Music Festival Facebook ad Introduction by ad spy method

“Dusk Music Festival” introduction:SAVE THE DATE as DUSK Music Festival returns November 9-10, 2019.

“Dusk Music Festival” Facebook ads last run:2020-02-21 08:44:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dusk Music Festival” ads data to help “Dusk Music Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dusk Music Festival”. In this report, we analyze in detail the best ad cases of “Dusk Music Festival”.

Dusk Music Festival Top3 Ads Case Study:

Advertisers Dusk Music Festival Dusk Music Festival Dusk Music Festival
Ad title Photos from Dusk Music Festival's post 2-Day and Single Day Tickets on Sale Now! 2-Day GA, VIP and Platinum Tickets on Sale Now!
Ad text WHO IS READY FOR DAY 2! Remember, gates open at 1:30 PM! ✨ We still have a limited number of sin... The stage is almost set. You in? #DUSKMusicFestival returns to Tucson, November 10th and 11th, fe... November 10th and 11th will be here soon! You ready? Gather you crew and meet us at Armory Park i...
Ad format Carousel Image Image
Categories Festival Festival Festival
Duration 1 days 45 days 45 days
Like 20 35 11

Dusk Music Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dusk Music Festival” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dusk Music Festival” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dusk Music Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Dusk Music Festival's post 2-Day and Single Day Tickets on Sale Now! 2-Day GA, VIP and Platinum Tickets on Sale Now!
Ad text  WHO IS READY FOR DAY 2! Remember, gates open at 1:30 PM! ✨ We still have a limited number of sin...  The stage is almost set. You in? #DUSKMusicFestival returns to Tucson, November 10th and 11th, fe...  November 10th and 11th will be here soon! You ready? Gather you crew and meet us at Armory Park i...
Ad type  other  other  other
Ad word count 288  174  202

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dusk Music Festival”, the text type used is other to obtain the best ad performance. “Dusk Music Festival” can use this copy style more. On the other hand, “Dusk Music Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dusk Music Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dusk Music Festival” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Dusk Music Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dusk Music Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dusk Music Festival” top 3 ads schedules are: 1 days,45 days, and 45 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dusk Music Festival”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dusk Music Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dusk Music Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “Dusk Music Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dusk Music Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.