Award-winning Case Study For Durham University International Study Centre By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Durham University International Study Centre”, or large enterprises, they have established a Facebook page for advertising and promotion. “Durham University International Study Centre” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Durham University International Study Centre” through the method of adspy!

Durham University International Study Centre Facebook ad Introduction by ad spy method

“Durham University International Study Centre” introduction:Pathway programmes for international students at Durham University are designed to prepare you for further study and help you ease into life in the UK.

“Durham University International Study Centre” Facebook ads last run:2020-02-17 07:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Durham University International Study Centre” ads data to help “Durham University International Study Centre” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Durham University International Study Centre”. In this report, we analyze in detail the best ad cases of “Durham University International Study Centre”.

Durham University International Study Centre Top3 Ads Case Study:

 1st2nd3rd
Advertisers Durham University International Study Centre Durham University International Study Centre Durham University International Study Centre
Ad title Want to study at a top 10 UK University? Want to study at a top UK University? Study in the UK
Ad text Stand out in the competitive job market by gaining real world experiences and top academic results. Be in demand when you graduate. See our pathways for international students. Choose from specially designed pathways for international students. Apply now.
CTA type APPLY_NOW APPLY_NOW APPLY_NOW
Ad format Video Image Carousel
Categories other other other
Duration 1 days 170 days 1 days
Like 5 33 66

Durham University International Study Centre Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Durham University International Study Centre” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Durham University International Study Centre” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Durham University International Study Centre” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Want to study at a top 10 UK University? Want to study at a top UK University? Study in the UK
Ad text  Stand out in the competitive job market by gaining real world experiences and top academic results.  Be in demand when you graduate. See our pathways for international students.  Choose from specially designed pathways for international students. Apply now.
Ad type  other  other  other
Ad word count 99  76  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Durham University International Study Centre”, the text type used is other to obtain the best ad performance. “Durham University International Study Centre” can use this copy style more. On the other hand, “Durham University International Study Centre” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Durham University International Study Centre” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Durham University International Study Centre” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Durham University International Study Centre” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Durham University International Study Centre” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Durham University International Study Centre” top 3 ads schedules are: 1 days,170 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Durham University International Study Centre”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Durham University International Study Centre” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Durham University International Study Centre” ad case study report

If you want to check the best ad case study of other advertisers related to “Durham University International Study Centre”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Durham University International Study Centre”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.