Award-winning Case Study For Duo Security By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Duo Security”, or large enterprises, they have established a Facebook page for advertising and promotion. “Duo Security” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Duo Security” through the method of adspy!

Duo Security Facebook ad Introduction by ad spy method

“Duo Security” introduction:Duo Security, now a part of Cisco, is a cloud-based Trusted Access provider protecting thousands of the world’s largest and fastest-growing organizations.

“Duo Security” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Duo Security” ads data to help “Duo Security” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Duo Security”. In this report, we analyze in detail the best ad cases of “Duo Security”.

Duo Security Top3 Ads Case Study:

Advertisers Duo Security Duo Security Duo Security
Ad title Phishing has evolved – don't get hooked. The Trouble With Phishing - Free Ebook Phishing has evolved – don't get hooked.
Ad text From social media profiles to private emails, phishing attacks are on the rise. Download our Phis... Phishing is the easiest type of attack for malicious hackers to successfully launch. Fortunately,... From social media profiles to private emails, phishing attacks are on the rise. Download our Phis...
Ad format Image Image Image
Categories other other Software Company
Duration 45 days 216 days 337 days
Like 320 310 454

Duo Security Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Duo Security” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Duo Security” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Duo Security” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Phishing has evolved – don't get hooked. The Trouble With Phishing - Free Ebook Phishing has evolved – don't get hooked.
Ad text  From social media profiles to private emails, phishing attacks are on the rise. Download our Phis...  Phishing is the easiest type of attack for malicious hackers to successfully launch. Fortunately,...  From social media profiles to private emails, phishing attacks are on the rise. Download our Phis...
Ad type  other  other  other
Ad word count 197  181  197

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Duo Security”, the text type used is other to obtain the best ad performance. “Duo Security” can use this copy style more. On the other hand, “Duo Security” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Duo Security” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Duo Security” are:DOWNLOAD,DOWNLOAD,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Duo Security” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Duo Security” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Duo Security” top 3 ads schedules are: 45 days,216 days, and 337 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Duo Security”‘s top 1 ad duration is 45 days. Every advertisement has a life cycle.
“Duo Security” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Duo Security” ad case study report

If you want to check the best ad case study of other advertisers related to “Duo Security”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Duo Security”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.