Award-winning Case Study For Dunia Games By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dunia Games”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dunia Games” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dunia Games” through the method of adspy!

Dunia Games Facebook ad Introduction by ad spy method

“Dunia Games” introduction:Komunitas Game terbesar di Indonesia. Ayo bergabung dgn lbh dari 500.000 member aktif di seluruh Indonesia!

“Dunia Games” Facebook ads last run:2020-02-20 15:36:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dunia Games” ads data to help “Dunia Games” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dunia Games”. In this report, we analyze in detail the best ad cases of “Dunia Games”.

Dunia Games Top3 Ads Case Study:

Advertisers Dunia Games Dunia Games Dunia Games
Ad title Dunia Games League 2020 Pilih kartumu sekarang! Dunia Games League 2020
Ad text Ayo saksikan keseruan Grand Final Kompetisi PUGB Mobile Se-Indonesia, jangan ketinggalan! Buktikan kalau kamu ahli taktik yang bisa bikin musuh gak berkutik di game Lord of Estera Ayo saksikan keseruan Grand Final Kompetisi PUGB Mobile Se-Indonesia, jangan ketinggalan!
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 3 days
Like 1662 55 2422

Dunia Games Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dunia Games” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dunia Games” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dunia Games” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dunia Games League 2020 Pilih kartumu sekarang! Dunia Games League 2020
Ad text  Ayo saksikan keseruan Grand Final Kompetisi PUGB Mobile Se-Indonesia, jangan ketinggalan!  Buktikan kalau kamu ahli taktik yang bisa bikin musuh gak berkutik di game Lord of Estera  Ayo saksikan keseruan Grand Final Kompetisi PUGB Mobile Se-Indonesia, jangan ketinggalan!
Ad type  other  other  other
Ad word count 89  89  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dunia Games”, the text type used is other to obtain the best ad performance. “Dunia Games” can use this copy style more. On the other hand, “Dunia Games” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dunia Games” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dunia Games” are:LEARN_MORE,INSTALL_MOBILE_APP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Dunia Games” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dunia Games” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dunia Games” top 3 ads schedules are: 2 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dunia Games”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Dunia Games” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dunia Games” ad case study report

If you want to check the best ad case study of other advertisers related to “Dunia Games”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dunia Games”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.