Award-winning Case Study For Dubai Week By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dubai Week”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dubai Week” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dubai Week” through the method of adspy!

Dubai Week Facebook ad Introduction by ad spy method

“Dubai Week” - here for you, every day.

“Dubai Week” Facebook ads last run:2020-02-22 16:06:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dubai Week” ads data to help “Dubai Week” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dubai Week”. In this report, we analyze in detail the best ad cases of “Dubai Week”.

Dubai Week Top3 Ads Case Study:

Advertisers Dubai Week Dubai Week Dubai Week
Ad title Win: A meal for two at Bistro Domino worth up to AED 500 - Travel through your tastebuds this Ramadan at Mövenpick Ibn Battuta Gate Dubai Week Discovers: L!QD in TRYP by Wyndham
Ad text Do date night on us. Break the fast with vast culinary selections from the Middle East, Italy, Morocco, India and Chin... Weekend plans? Head down to L!QD in TRYP by Wyndham Dubai, Barsha Heights.
Ad format Image Image Video
Categories other Media/News Company Media/News Company
Duration 1 days 1 days 11 days
Like 9 32 6

Dubai Week Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dubai Week” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dubai Week” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dubai Week” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Win: A meal for two at Bistro Domino worth up to AED 500 - Travel through your tastebuds this Ramadan at Mövenpick Ibn Battuta Gate Dubai Week Discovers: L!QD in TRYP by Wyndham
Ad text  Do date night on us.  Break the fast with vast culinary selections from the Middle East, Italy, Morocco, India and Chin...  Weekend plans? Head down to L!QD in TRYP by Wyndham Dubai, Barsha Heights.
Ad type  other  other  other
Ad word count 20  110  74

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dubai Week”, the text type used is other to obtain the best ad performance. “Dubai Week” can use this copy style more. On the other hand, “Dubai Week” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dubai Week” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dubai Week” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Dubai Week” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dubai Week” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dubai Week” top 3 ads schedules are: 1 days,1 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dubai Week”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dubai Week” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dubai Week” ad case study report

If you want to check the best ad case study of other advertisers related to “Dubai Week”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dubai Week”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.