Award-winning Case Study For DTS Family By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DTS Family”, or large enterprises, they have established a Facebook page for advertising and promotion. “DTS Family” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DTS Family” through the method of adspy!

DTS Family Facebook ad Introduction by ad spy method

“DTS Family” introduction:DTS is a refrigerated LTL, FMCSA Contract Carrier, & Logistics Service Provider with locations in Billings, MT, Denver, CO, & Salt Lake City, UT. We're always looking for drivers! Apply online at: Visit our website:

“DTS Family” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DTS Family” ads data to help “DTS Family” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DTS Family”. In this report, we analyze in detail the best ad cases of “DTS Family”.

DTS Family Top3 Ads Case Study:

Advertisers DTS Family DTS Family DTS Family
Ad title DTS Family DTS Family DTS Family
Ad text DTS works with you, to get you more: Paying you for every odometer mile driven, offering better r... DTS is hiring OTR drivers. Get paid odometer miles, guaranteed daily pay, plus incentives. Join t... DTS works with you, to get you more: Paying you for every odometer mile driven, offering better r...
Ad format Image Video Video
Categories Transportation Service Transportation Service Transportation Service
Duration 151 days 4 days 1 days
Like 7 2 5

DTS Family Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DTS Family” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DTS Family” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DTS Family” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title DTS Family DTS Family DTS Family
Ad text  DTS works with you, to get you more: Paying you for every odometer mile driven, offering better r...  DTS is hiring OTR drivers. Get paid odometer miles, guaranteed daily pay, plus incentives. Join t...  DTS works with you, to get you more: Paying you for every odometer mile driven, offering better r...
Ad type  other  other  other
Ad word count 273  135  270

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DTS Family”, the text type used is other to obtain the best ad performance. “DTS Family” can use this copy style more. On the other hand, “DTS Family” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DTS Family” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “DTS Family” are:MESSAGE_PAGE,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “DTS Family” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DTS Family” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DTS Family” top 3 ads schedules are: 151 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DTS Family”‘s top 1 ad duration is 151 days. Every advertisement has a life cycle.
“DTS Family” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DTS Family” ad case study report

If you want to check the best ad case study of other advertisers related to “DTS Family”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DTS Family”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.