Award-winning Case Study For Drury Outdoors By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Drury Outdoors”, or large enterprises, they have established a Facebook page for advertising and promotion. “Drury Outdoors” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Drury Outdoors” through the method of adspy!

Drury Outdoors Facebook ad Introduction by ad spy method

“Drury Outdoors” introduction:Mark and Terry Drury's love for hunting lead to the development of Drury Outdoors in 1989. Their belief in the ethics of hunting and high regard for safety in the woods is a key factor in this 100% Wild 100% Fair Chase® Series.

“Drury Outdoors” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Drury Outdoors” ads data to help “Drury Outdoors” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Drury Outdoors”. In this report, we analyze in detail the best ad cases of “Drury Outdoors”.

Drury Outdoors Top3 Ads Case Study:

Advertisers Drury Outdoors Drury Outdoors Drury Outdoors
Ad title Drury Outdoors Drury Outdoors DeerCast: Get Ahead of Your Game
Ad text Catch shocking footage of giant whitetails and learn the tips and tactics to harvest them  Hunt smarter with DeerCast, the revolutionary deer movement forecasting app
Ad format Video Carousel Video
Categories TV Show TV Show TV Show
Duration 199 days 110 days 110 days
Like 5321 322 53

Drury Outdoors Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Drury Outdoors” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Drury Outdoors” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Drury Outdoors” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Drury Outdoors Drury Outdoors DeerCast: Get Ahead of Your Game
Ad text  Catch shocking footage of giant whitetails and learn the tips and tactics to harvest them    Hunt smarter with DeerCast, the revolutionary deer movement forecasting app
Ad type  other  other  other
Ad word count 89  0  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Drury Outdoors”, the text type used is other to obtain the best ad performance. “Drury Outdoors” can use this copy style more. On the other hand, “Drury Outdoors” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Drury Outdoors” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Drury Outdoors” are:LIKE_PAGE,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Drury Outdoors” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Drury Outdoors” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Drury Outdoors” top 3 ads schedules are: 199 days,110 days, and 110 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Drury Outdoors”‘s top 1 ad duration is 199 days. Every advertisement has a life cycle.
“Drury Outdoors” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Drury Outdoors” ad case study report

If you want to check the best ad case study of other advertisers related to “Drury Outdoors”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Drury Outdoors”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.