Award-winning Case Study For Drive with Uber By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Drive with Uber”, or large enterprises, they have established a Facebook page for advertising and promotion. “Drive with Uber” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Drive with Uber” through the method of adspy!

Drive with Uber Facebook ad Introduction by ad spy method

“Drive with Uber” introduction:Uber's a smartphone app that makes it easy to earn great money for driving your own car on your own schedule.

“Drive with Uber” Facebook ads last run:2020-02-03 19:02:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Drive with Uber” ads data to help “Drive with Uber” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Drive with Uber”. In this report, we analyze in detail the best ad cases of “Drive with Uber”.

Drive with Uber Top3 Ads Case Study:

Advertisers Drive with Uber Drive with Uber Drive with Uber
Ad title Drive with Uber Drive with Uber Drive with Uber
Ad text Make at least $700 in your first 100 trips in Cincinnati, guaranteed Earn at least $700 for your first 100 trips in Washington D.C., guaranteed! Terms apply* Make at least $800 in your first 100 trips in Pittsburgh, guaranteed
Ad format Image Image Image
Categories other other other
Duration 25 days 65 days 1 days
Like 76 645 195

Drive with Uber Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Drive with Uber” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Drive with Uber” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Drive with Uber” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Drive with Uber Drive with Uber Drive with Uber
Ad text  Make at least $700 in your first 100 trips in Cincinnati, guaranteed  Earn at least $700 for your first 100 trips in Washington D.C., guaranteed! Terms apply*  Make at least $800 in your first 100 trips in Pittsburgh, guaranteed
Ad type  other  other  other
Ad word count 68  88  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Drive with Uber”, the text type used is other to obtain the best ad performance. “Drive with Uber” can use this copy style more. On the other hand, “Drive with Uber” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Drive with Uber” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Drive with Uber” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Drive with Uber” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Drive with Uber” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Drive with Uber” top 3 ads schedules are: 25 days,65 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Drive with Uber”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“Drive with Uber” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Drive with Uber” ad case study report

If you want to check the best ad case study of other advertisers related to “Drive with Uber”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Drive with Uber”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.