Award-winning Case Study For Drive with Lyft By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Drive with Lyft”, or large enterprises, they have established a Facebook page for advertising and promotion. “Drive with Lyft” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Drive with Lyft” through the method of adspy!

Drive with Lyft Facebook ad Introduction by ad spy method

“Drive with Lyft” introduction:Download our app for iPhone or Android, and get a friendly, affordable ride within minutes. Just tap a button, and you’ll get picked up by a Lyft driver.

“Drive with Lyft” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Drive with Lyft” ads data to help “Drive with Lyft” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Drive with Lyft”. In this report, we analyze in detail the best ad cases of “Drive with Lyft”.

Drive with Lyft Top3 Ads Case Study:

Advertisers Drive with Lyft Drive with Lyft Drive with Lyft
Ad title Apply Today Apply Today Apply Today
Ad text Make $800 in your first month, guaranteed — take-home earnings that are 100% yours. Grab the wheel. Make $1,000 in your first month, guaranteed — take-home earnings that are 100% yours. Grab the wh... Make $2,350 in your first month, guaranteed — take-home earnings that are 100% yours. Grab the wh...
Ad format Video Image Video
Categories other other other
Duration 1 days 1 days 25 days
Like 90 66 493

Drive with Lyft Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Drive with Lyft” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Drive with Lyft” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Drive with Lyft” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Apply Today Apply Today Apply Today
Ad text  Make $800 in your first month, guaranteed — take-home earnings that are 100% yours. Grab the wheel.  Make $1,000 in your first month, guaranteed — take-home earnings that are 100% yours. Grab the wh...  Make $2,350 in your first month, guaranteed — take-home earnings that are 100% yours. Grab the wh...
Ad type  other  other  other
Ad word count 99  101  101

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Drive with Lyft”, the text type used is other to obtain the best ad performance. “Drive with Lyft” can use this copy style more. On the other hand, “Drive with Lyft” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Drive with Lyft” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Drive with Lyft” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Drive with Lyft” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Drive with Lyft” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Drive with Lyft” top 3 ads schedules are: 1 days,1 days, and 25 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Drive with Lyft”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Drive with Lyft” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Drive with Lyft” ad case study report

If you want to check the best ad case study of other advertisers related to “Drive with Lyft”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Drive with Lyft”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.