Award-winning Case Study For Drift Float & Spa By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Drift Float & Spa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Drift Float & Spa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Drift Float & Spa” through the method of adspy!

Drift Float & Spa Facebook ad Introduction by ad spy method

“Drift Float & Spa” introduction:Drift Float & Spa is the upstate's premier float center offering 3 Float Spa cabins, Lucia Light, Infrared Sauna and Oxygen Bar.

“Drift Float & Spa” Facebook ads last run:2020-02-20 20:58:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Drift Float & Spa” ads data to help “Drift Float & Spa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Drift Float & Spa”. In this report, we analyze in detail the best ad cases of “Drift Float & Spa”.

Drift Float & Spa Top3 Ads Case Study:

 1st2nd3rd
Advertisers Drift Float & Spa Drift Float & Spa Drift Float & Spa
Ad title Let's Find Out Buy Gift Cards Timeline Photos
Ad text What are you like when the stress is gone? Treat your love to total serenity. When you step into your personal flotation pod, you won’t be fighting gravity. The 1000+ pounds o...
CTA type BOOK_TRAVEL SEE_MENU BOOK_TRAVEL
Ad format Image Image Image
Categories Day Spa Day Spa Day Spa
Duration 4 days 1 days 1 days
Like 0 3 8526

Drift Float & Spa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Drift Float & Spa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Drift Float & Spa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Drift Float & Spa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Let's Find Out Buy Gift Cards Timeline Photos
Ad text  What are you like when the stress is gone?  Treat your love to total serenity.  When you step into your personal flotation pod, you won’t be fighting gravity. The 1000+ pounds o...
Ad type  other  other  other
Ad word count 42  34  1104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Drift Float & Spa”, the text type used is other to obtain the best ad performance. “Drift Float & Spa” can use this copy style more. On the other hand, “Drift Float & Spa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Drift Float & Spa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Drift Float & Spa” are:BOOK_TRAVEL,SEE_MENU,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Drift Float & Spa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Drift Float & Spa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Drift Float & Spa” top 3 ads schedules are: 4 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Drift Float & Spa”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Drift Float & Spa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Drift Float & Spa” ad case study report

If you want to check the best ad case study of other advertisers related to “Drift Float & Spa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Drift Float & Spa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.