Award-winning Case Study For Dress Up By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dress Up”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dress Up” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dress Up” through the method of adspy!

Dress Up Facebook ad Introduction by ad spy method

“Dress Up” introduction:We have 20 locations for you to visit, or you can shop with us online at We get in over 65+ new, trendy and affordable styles weekly!

“Dress Up” Facebook ads last run:2020-02-17 06:24:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dress Up” ads data to help “Dress Up” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dress Up”. In this report, we analyze in detail the best ad cases of “Dress Up”.

Dress Up Top3 Ads Case Study:

Advertisers Dress Up Dress Up Dress Up
Ad title Timeline Photos Dress Up | Shop Trendy Dresses, Clothing, Shoes + Accessories New Arrivals @ Dress Up
Ad text A summer must have... The Caroline Peplum Tee✨ Only $14 and comes in 5 colors! https://shopdres... White skirts are always a closet must have Get our new Charlee Paperbag Waist Skirt for $28 today! We're vacay ready with these new arrivals Shop in-stores or online at now!
Ad format Image Image Video
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 1 days 1 days 1 days
Like 72 0 26

Dress Up Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dress Up” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dress Up” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dress Up” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Dress Up | Shop Trendy Dresses, Clothing, Shoes + Accessories New Arrivals @ Dress Up
Ad text  A summer must have... The Caroline Peplum Tee✨ Only $14 and comes in 5 colors! https://shopdres...  White skirts are always a closet must have Get our new Charlee Paperbag Waist Skirt for $28 today!  We're vacay ready with these new arrivals Shop in-stores or online at now!
Ad type  other  other  other
Ad word count 125  99  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dress Up”, the text type used is other to obtain the best ad performance. “Dress Up” can use this copy style more. On the other hand, “Dress Up” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dress Up” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dress Up” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Dress Up” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dress Up” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dress Up” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dress Up”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dress Up” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dress Up” ad case study report

If you want to check the best ad case study of other advertisers related to “Dress Up”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dress Up”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.