Award-winning Case Study For DreamWorks KouKou By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DreamWorks KouKou”, or large enterprises, they have established a Facebook page for advertising and promotion. “DreamWorks KouKou” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DreamWorks KouKou” through the method of adspy!

DreamWorks KouKou Facebook ad Introduction by ad spy method

“DreamWorks KouKou” introduction:First ever interpretation of beloved DreamWorks characters in delightful dumpling form.

“DreamWorks KouKou” Facebook ads last run:2020-02-11 01:33:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DreamWorks KouKou” ads data to help “DreamWorks KouKou” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DreamWorks KouKou”. In this report, we analyze in detail the best ad cases of “DreamWorks KouKou”.

DreamWorks KouKou Top3 Ads Case Study:

Advertisers DreamWorks KouKou DreamWorks KouKou DreamWorks KouKou
Ad title  DreamWorks KouKou Sunway Malls KouKou Fun Time
Ad text Catch a ride with Toothless. Like our page for more! Your favorite DreamWorks characters - KouKou style! "Collectible Bite-Sized Buddies" @ Sunway Cit... Ka-Chang, Ka-Ching! Christmas with DreamWorks KouKou - Loveable Bite-Sized Treats. @ Sunway Citri...
Ad format Video Video Image
Categories other Movie Character Movie Character
Duration 1 days 16 days 16 days
Like 19724 0 0

DreamWorks KouKou Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DreamWorks KouKou” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DreamWorks KouKou” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DreamWorks KouKou” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title DreamWorks KouKou Sunway Malls KouKou Fun Time
Ad text  Catch a ride with Toothless. Like our page for more!  Your favorite DreamWorks characters - KouKou style! "Collectible Bite-Sized Buddies" @ Sunway Cit...  Ka-Chang, Ka-Ching! Christmas with DreamWorks KouKou - Loveable Bite-Sized Treats. @ Sunway Citri...
Ad type  other  other  other
Ad word count 52  169  133

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DreamWorks KouKou”, the text type used is other to obtain the best ad performance. “DreamWorks KouKou” can use this copy style more. On the other hand, “DreamWorks KouKou” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DreamWorks KouKou” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “DreamWorks KouKou” are:LIKE_PAGE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “DreamWorks KouKou” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DreamWorks KouKou” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DreamWorks KouKou” top 3 ads schedules are: 1 days,16 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DreamWorks KouKou”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“DreamWorks KouKou” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DreamWorks KouKou” ad case study report

If you want to check the best ad case study of other advertisers related to “DreamWorks KouKou”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DreamWorks KouKou”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.