Dream Cruises Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Dream Cruises” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Dream Cruises” ads and analyzes advertising data to help “Dream Cruises” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Dream Cruises”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Dream Cruises”.

Dream Cruises Facebook adspy

“Dream Cruises” introduction:星夢郵輪是首個源於和面向亞洲豪華郵輪品牌,由郵輪業的先驅雲頂香港傾力打造。 Dream Cruises is the first-ever Asian luxury cruise line created by Genting Hong Kong, a pioneer in its own right.

“Dream Cruises” Facebook ads last run:2020-02-22 21:02:21

Top3 Advertising Case Study:

Advertisers Dream Cruises Dream Cruises Dream Cruises
Ad title 世界夢號特備活動 #ExplorerDream is ready to set sail from Australia! Photos from Dream Cruises's post
Ad text 與您的至親登上世界夢號一起歡慶農曆新年。 無輕功,都可以水上飄? 當然可以,只要登上滿載各式遊樂設施嘅世界夢號,您就可以無憂於海上暢遊,仲可以挑戰多條滑梯同埋VR 虛擬實境遊戲, 練出「輕功」傲遊四海。查看航程:https://bit... 幾大都好,都大唔透 #CruiseWithYourDreams 想當年我都後生果陣...其實依家都可以一樣玩得咁顛!搵埋班老友記上 #星夢郵輪 玩盡大大小小嘅遊樂設施同娛樂節目。可以享受當下,仲...
Ad format Image Carousel Carousel
Categories other other Cruise Line
Duration 1 days 21 days 1 days
Like 24 573 34

Dream Cruises facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Dream Cruises” top 3 ads are Image,Carousel, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

Ad title世界夢號特備活動#ExplorerDream is ready to set sail from Australia!Photos from Dream Cruises's post
Ad text 與您的至親登上世界夢號一起歡慶農曆新年。 無輕功,都可以水上飄? 當然可以,只要登上滿載各式遊樂設施嘅世界夢號,您就可以無憂於海上暢遊,仲可以挑戰多條滑梯同埋VR 虛擬實境遊戲, 練出「輕功」傲遊四海。查看航程:https://bit... 幾大都好,都大唔透 #CruiseWithYourDreams 想當年我都後生果陣...其實依家都可以一樣玩得咁顛!搵埋班老友記上 #星夢郵輪 玩盡大大小小嘅遊樂設施同娛樂節目。可以享受當下,仲...
Ad type other other other
Ad word count20 108 603

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Dream Cruises”, the text type used is other to obtain the best advertising results. “Dream Cruises” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Dream Cruises” are:BOOK_TRAVEL,BOOK_TRAVEL,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “BOOK_TRAVEL” help “Dream Cruises” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Dream Cruises” When Facebook ads are placed on Facebook, the ad schedules are 1 days,21 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Dream Cruises”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.