Award-winning Case Study For Downtown Melbourne Food & Wine Festival By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Downtown Melbourne Food & Wine Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “Downtown Melbourne Food & Wine Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Downtown Melbourne Food & Wine Festival” through the method of adspy!

Downtown Melbourne Food & Wine Festival Facebook ad Introduction by ad spy method

“Downtown Melbourne Food & Wine Festival” introduction:The 3rd Annual Melbourne Food and Wine Festival is Saturday, November 17th, from 5:00pm-9:30pm. $75 tickets go on sale on May 4th!

“Downtown Melbourne Food & Wine Festival” Facebook ads last run:2020-02-21 07:52:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Downtown Melbourne Food & Wine Festival” ads data to help “Downtown Melbourne Food & Wine Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Downtown Melbourne Food & Wine Festival”. In this report, we analyze in detail the best ad cases of “Downtown Melbourne Food & Wine Festival”.

Downtown Melbourne Food & Wine Festival Top3 Ads Case Study:

 1st2nd3rd
Advertisers Downtown Melbourne Food & Wine Festival Downtown Melbourne Food & Wine Festival Downtown Melbourne Food & Wine Festival
Ad title 2018 Bites Whiskeys around the World Extravaganza Photos from Downtown Melbourne Food & Wine Festival's post
Ad text Thank you to all of the restaurants that participated in this year's festival! This year was a gr... Back by popular demand, the Mansion’s semi-annual 4th Whiskey and Bourbon Extravaganza! We spen... We are so excited to have Rogue River Taproom back for the 3rd Annual Downtown Melbourne Food and...
CTA type N/A EVENT_RSVP N/A
Ad format Carousel Image Carousel
Categories Arts & Entertainment Arts & Entertainment Event
Duration 1 days 1 days 1 days
Like 85 11 7

Downtown Melbourne Food & Wine Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Downtown Melbourne Food & Wine Festival” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Downtown Melbourne Food & Wine Festival” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Downtown Melbourne Food & Wine Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 2018 Bites Whiskeys around the World Extravaganza Photos from Downtown Melbourne Food & Wine Festival's post
Ad text  Thank you to all of the restaurants that participated in this year's festival! This year was a gr...  Back by popular demand, the Mansion’s semi-annual 4th Whiskey and Bourbon Extravaganza! We spen...  We are so excited to have Rogue River Taproom back for the 3rd Annual Downtown Melbourne Food and...
Ad type  other  other  other
Ad word count 192  603  537

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Downtown Melbourne Food & Wine Festival”, the text type used is other to obtain the best ad performance. “Downtown Melbourne Food & Wine Festival” can use this copy style more. On the other hand, “Downtown Melbourne Food & Wine Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Downtown Melbourne Food & Wine Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Downtown Melbourne Food & Wine Festival” are:N/A,EVENT_RSVP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Downtown Melbourne Food & Wine Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Downtown Melbourne Food & Wine Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Downtown Melbourne Food & Wine Festival” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Downtown Melbourne Food & Wine Festival”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Downtown Melbourne Food & Wine Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Downtown Melbourne Food & Wine Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “Downtown Melbourne Food & Wine Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Downtown Melbourne Food & Wine Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.