Award-winning Case Study For Douglas Cosmetics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Douglas Cosmetics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Douglas Cosmetics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Douglas Cosmetics” through the method of adspy!

Douglas Cosmetics Facebook ad Introduction by ad spy method

“Douglas Cosmetics” introduction:YOUR PARTNER IN BEAUTY. beautystories - Douglas Beauty-Blog >> Douglas @ Instagram >>

“Douglas Cosmetics” Facebook ads last run:2019-12-01 16:16:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Douglas Cosmetics” ads data to help “Douglas Cosmetics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Douglas Cosmetics”. In this report, we analyze in detail the best ad cases of “Douglas Cosmetics”.

Douglas Cosmetics Top3 Ads Case Study:

Advertisers Douglas Cosmetics Douglas Cosmetics Douglas Cosmetics
Ad title #CKEVERYONE Douglas Cosmetics Liebe ist das größte Geschenk 🥰
Ad text Ein facettenreicher Unisex-Duft für das Hier und Jetzt. Komplex und vereinend. I LOVE EVERYONE OF... Probiert jetzt den Innerbeauty Collagen Youth Drink und lasst eure Haut erstrahlen. *In einer kl... Liebe Männer, nicht vergessen: Bald ist Valentinstag! ❤️ Entdeckt jetzt liebevolle Geschenkideen 🎁
Ad format Video Carousel Video
Categories other other other
Duration 2 days 1 days 1 days
Like 213 61 43

Douglas Cosmetics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Douglas Cosmetics” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Douglas Cosmetics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Douglas Cosmetics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #CKEVERYONE Douglas Cosmetics Liebe ist das größte Geschenk 🥰
Ad text  Ein facettenreicher Unisex-Duft für das Hier und Jetzt. Komplex und vereinend. I LOVE EVERYONE OF...  Probiert jetzt den Innerbeauty Collagen Youth Drink und lasst eure Haut erstrahlen. *In einer kl...  Liebe Männer, nicht vergessen: Bald ist Valentinstag! ❤️ Entdeckt jetzt liebevolle Geschenkideen 🎁
Ad type  other  other  other
Ad word count 112  690  99

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Douglas Cosmetics”, the text type used is other to obtain the best ad performance. “Douglas Cosmetics” can use this copy style more. On the other hand, “Douglas Cosmetics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Douglas Cosmetics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Douglas Cosmetics” are:SHOP_NOW,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Douglas Cosmetics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Douglas Cosmetics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Douglas Cosmetics” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Douglas Cosmetics”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Douglas Cosmetics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Douglas Cosmetics” ad case study report

If you want to check the best ad case study of other advertisers related to “Douglas Cosmetics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Douglas Cosmetics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.